ISSN (print) 2539-6110 (Online) 2651-2211

      “KKBS JOURNAL of Business Administration and Accountancy ” (KKBSJournal) is an academic journal published by the Faculty of Business Administration and Accountancy, Khon Kaen University. It aims at publishing research articles, scholarly articles, and book reviews in business administration and related fields, both Thai and English, to promote and exchange academic knowledge and opinions of experts, faculty, and students, and to promote the dissemination of research of business administration knowledge spacious in Southeast Asia.