The Challenge to Create Bangkok Smart Destination Image and Loyalty
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Published:
Apr 30, 2018
Keywords:
Smart Tourism Destination Image Destination Loyalty Smart city
Main Article Content
Abstract
This paper aims to take advantage from the development of Smart Cities by conceptualising framework for Smart Tourism Destinations through exploring tourism applications in destination and addressing both opportunities and challenges to create Bangkok Smart destination image and loyalty
Article Details
How to Cite
Chompucum, P. (2018). The Challenge to Create Bangkok Smart Destination Image and Loyalty. KKBS Journal of Business Administration and Accountancy, 2(1), 43–53. Retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/161359
Section
Academic Articles
The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.
References
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Chan, N. L. & Denizci, B.D. (2011). Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites. Journal of Travel & Tourism Marketing, 28(4), 345–368.
Dobni, D. & Zinkhan, G. M. (1990). In search of brand image. A foundation analysis. Advances in Consumer Research, 17(1), 110–119.
Fotis, J., Buhalis, D.& Rossides, N. (2011). Social media impact on holiday travel planning: The case of the Russian and the FSU markets. International Journal of Online Markeking, 1(4), 1-19.
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Grone, F., Friedrick, R., Holbling, K., & Peterson, M. (2009). The march of mobile marketing: New chances for consumer companies, new opportunities for mobile operators. Journal of Advertising Research, 49(1), 54–61.
Jacobsen, J. K. S., & Munar, A. M. (2012). Tourist information search and destination choice in a digital age. Tourism Management Perspectives, 1, 39-47.
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Huang, C.D., Goo, J., Nam, K. & Yoo, C.W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information & Management, 54, 757–770.
Huang, X. K., Yuan, J.Z., & Shi, M.Y. (2012). Condition and key issues analysis on the smarter tourism construction in China. In Multimedia and signal processing, (pp. 444–450. Berlin : Springer.
Jacoby, J.& Chesnut, R. W. (1978). Brand loyalty measurement and management. New York: Wiley.
Kandampully, J.& Suhartanto, D. (2000). Customer loyalty in the hotel industry: The role of customer satisfaction and image. International Journal of Contemporary Hospitality Management, 12(6), 346–351.
Kennedy, H. & Gretzel, U.(2012). A taxonomy of mobile applications in tourism. E-Review Tourism, 10(2), 47–50.
Koltringer, C. & Dickinger, A. (2015). Analyzing destination branding and image from on-line sources: A web content mining approach. Journal of Business Research, 68(9), 1836–1843.
Kumar, V., Shah, D. & Venkatesan, R. (2006). Managing retailer profitability: One customer at a time!. Journal of Retailing, 82(4), 277–294.
Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 7-18.
Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1-2), 3-22.
Li, Y., Hu, C. Huang, C. & Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management. 58, 203-300.
Ma, Y. & Liu, J. (2011). He enormous prospects of the smart tourism applications. China Tourism News, 13.
McKercher, B., Denizci-Guillet, B.& Ng, E. (2012). Rethinking loyalty. Annals of Tourism Research, 39(2), 708–734.
Molz, J. G. (2012). Travel connections: Tourism, technology and togetherness in a mobile world. New York: Routledge.
Munar, A.M., & Jacobsen, J.K.S. (2013). Trust and involvement in tourism social media and web-based travel information sources. Scandinavian Journal of Hospitality and Tourism, 13(1), 1-19.
Nam, T., & Pardo, T. A. (2011). Conceptualizing smart cities with dimensions of Technology, people, and institutions. New York : ACM.
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Prayag, G. (2008). Image, satisfaction and loyalty: The case of Cape Town. International Journal of Tourism and Hospitality Research, 19(2), 205–224.
Santana, A. A. &Gil, S.M. (2017). New trends in information search and their influence on destination loyalty: Digital destinations and relationship marketing. Journal of Destination Marketing & Management, 6, 150–161
Sheng, H. (2012). Intellectual development connotation in smart tourism era. China Tourism News, 11.
Shoemaker, S.& Lewis, R. (1999). Customer loyalty: the future of hospitality marketing. International Journal of Hospitality Management, 25(8), 345-370.
Stepchenkova, S., Shichkova, E., Kim, H., Pennington-Gray, L., & Rykhtik, M. (2015).Segmenting the 'visiting friends and relatives' travel market to a large urban destination: The case of Nizhni Novgorod, Russia. Journal of Destination Marketing &Management, 4(4), 235–247.
Sultan, F.& Rohm, A.,J. (2009). Factors influencing consumer acceptance of mobile marketing: A two-country study of youth markets. Journal of Interactive Marketing,23(4), 308–320.
Torres, R. (2010). Today's traveler online: 5 consumer trends to guide your marketing strategy. Eye for Travel, Travel Distribution Summit, 14.
The Nation. (2017) “Tourism industry needs to adapt quickly to ‘Thailand 4.0’, TAT says. Retrieved 5 December, 2017from, https://www.nationmultimedia.com/news/business/EconomyAndTourism/30316434.
Werthner, H.& Ricci, F. (2004). E-Commerce and Tourism. Communications of the ACM, 47(12), 101-105.
Wu, C.W. (2016). Destination loyalty modeling of the global tourism. Journal of Business Research, 69, 2213–2219
Xiang, Z. & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.
Xiang, Z., Magnini, V. P. & Fesenmaier, D.R. (2015). Information technology and consumer behavior in travel and tourism: insights from travel planning using the internet. Journal of Retailing andConsumer Services, 22, 244–249.
Xiang, Z., Wang, D., O'Leary, J. T.& Fesenmaier, D. R. (2014). Adapting to the internet: Trends in travelers’ use of the web for trip planning. Journal of Travel Research, 54(4), 511–527.
Yoo, C.W., Goo, J. Huang, C.D., Nam, K. & Woo, M. (2017). Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy. Technological Forecasting & Social Change, 123, 330 -341.
Zehrer, A., Crotts, J. C. & Magnini, V. P. (2011). The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm.Tourism Management, 32(1), 106-113.
Zeng, B. & Gerritsen, R. (2014). What do we know about social media in tourism: A review. Tourism Management Perspectives, 10, 27-36.
Zeugner, K. P. &Zabkar, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), 1844–1853.
Batty, M., Fosca, G., Bazzani, A.& Ouzounis, G. (2012). Smart cities of the future. London : Centre for Advanced Spatial Analysis, University College London.
Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism Management, 19(5), 409-421.
Buhalis, D. &Amaranggana, D. (2013). Smart Tourism Destinations. Springer International, Switzerland. 2013.
Chan, N. L. & Denizci, B.D. (2011). Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites. Journal of Travel & Tourism Marketing, 28(4), 345–368.
Dobni, D. & Zinkhan, G. M. (1990). In search of brand image. A foundation analysis. Advances in Consumer Research, 17(1), 110–119.
Fotis, J., Buhalis, D.& Rossides, N. (2011). Social media impact on holiday travel planning: The case of the Russian and the FSU markets. International Journal of Online Markeking, 1(4), 1-19.
GooglePlay. (2016). Smart tourism Taiwan. Advanced Research Institute, Google Android App.
Gretzel, U., Sigala, M., Xiang, Z. & Koo, C. (2015). Smart tourism: foundations and develepments. Electronic Markets, 25(3), 179–188.
Grone, F., Friedrick, R., Holbling, K., & Peterson, M. (2009). The march of mobile marketing: New chances for consumer companies, new opportunities for mobile operators. Journal of Advertising Research, 49(1), 54–61.
Jacobsen, J. K. S., & Munar, A. M. (2012). Tourist information search and destination choice in a digital age. Tourism Management Perspectives, 1, 39-47.
Hosany, S.& Prayag, G. (2013). Patterns of tourists' emotional responses, satisfaction, and intention to recommend. Journal of Business Research, 66(6), 730–737.
Huang, C.D., Goo, J., Nam, K. & Yoo, C.W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information & Management, 54, 757–770.
Huang, X. K., Yuan, J.Z., & Shi, M.Y. (2012). Condition and key issues analysis on the smarter tourism construction in China. In Multimedia and signal processing, (pp. 444–450. Berlin : Springer.
Jacoby, J.& Chesnut, R. W. (1978). Brand loyalty measurement and management. New York: Wiley.
Kandampully, J.& Suhartanto, D. (2000). Customer loyalty in the hotel industry: The role of customer satisfaction and image. International Journal of Contemporary Hospitality Management, 12(6), 346–351.
Kennedy, H. & Gretzel, U.(2012). A taxonomy of mobile applications in tourism. E-Review Tourism, 10(2), 47–50.
Koltringer, C. & Dickinger, A. (2015). Analyzing destination branding and image from on-line sources: A web content mining approach. Journal of Business Research, 68(9), 1836–1843.
Kumar, V., Shah, D. & Venkatesan, R. (2006). Managing retailer profitability: One customer at a time!. Journal of Retailing, 82(4), 277–294.
Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 7-18.
Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30(1-2), 3-22.
Li, Y., Hu, C. Huang, C. & Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management. 58, 203-300.
Ma, Y. & Liu, J. (2011). He enormous prospects of the smart tourism applications. China Tourism News, 13.
McKercher, B., Denizci-Guillet, B.& Ng, E. (2012). Rethinking loyalty. Annals of Tourism Research, 39(2), 708–734.
Molz, J. G. (2012). Travel connections: Tourism, technology and togetherness in a mobile world. New York: Routledge.
Munar, A.M., & Jacobsen, J.K.S. (2013). Trust and involvement in tourism social media and web-based travel information sources. Scandinavian Journal of Hospitality and Tourism, 13(1), 1-19.
Nam, T., & Pardo, T. A. (2011). Conceptualizing smart cities with dimensions of Technology, people, and institutions. New York : ACM.
Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35–45.
Prayag, G. (2008). Image, satisfaction and loyalty: The case of Cape Town. International Journal of Tourism and Hospitality Research, 19(2), 205–224.
Santana, A. A. &Gil, S.M. (2017). New trends in information search and their influence on destination loyalty: Digital destinations and relationship marketing. Journal of Destination Marketing & Management, 6, 150–161
Sheng, H. (2012). Intellectual development connotation in smart tourism era. China Tourism News, 11.
Shoemaker, S.& Lewis, R. (1999). Customer loyalty: the future of hospitality marketing. International Journal of Hospitality Management, 25(8), 345-370.
Stepchenkova, S., Shichkova, E., Kim, H., Pennington-Gray, L., & Rykhtik, M. (2015).Segmenting the 'visiting friends and relatives' travel market to a large urban destination: The case of Nizhni Novgorod, Russia. Journal of Destination Marketing &Management, 4(4), 235–247.
Sultan, F.& Rohm, A.,J. (2009). Factors influencing consumer acceptance of mobile marketing: A two-country study of youth markets. Journal of Interactive Marketing,23(4), 308–320.
Torres, R. (2010). Today's traveler online: 5 consumer trends to guide your marketing strategy. Eye for Travel, Travel Distribution Summit, 14.
The Nation. (2017) “Tourism industry needs to adapt quickly to ‘Thailand 4.0’, TAT says. Retrieved 5 December, 2017from, https://www.nationmultimedia.com/news/business/EconomyAndTourism/30316434.
Werthner, H.& Ricci, F. (2004). E-Commerce and Tourism. Communications of the ACM, 47(12), 101-105.
Wu, C.W. (2016). Destination loyalty modeling of the global tourism. Journal of Business Research, 69, 2213–2219
Xiang, Z. & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.
Xiang, Z., Magnini, V. P. & Fesenmaier, D.R. (2015). Information technology and consumer behavior in travel and tourism: insights from travel planning using the internet. Journal of Retailing andConsumer Services, 22, 244–249.
Xiang, Z., Wang, D., O'Leary, J. T.& Fesenmaier, D. R. (2014). Adapting to the internet: Trends in travelers’ use of the web for trip planning. Journal of Travel Research, 54(4), 511–527.
Yoo, C.W., Goo, J. Huang, C.D., Nam, K. & Woo, M. (2017). Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy. Technological Forecasting & Social Change, 123, 330 -341.
Zehrer, A., Crotts, J. C. & Magnini, V. P. (2011). The perceived usefulness of blog postings: An extension of the expectancy-disconfirmation paradigm.Tourism Management, 32(1), 106-113.
Zeng, B. & Gerritsen, R. (2014). What do we know about social media in tourism: A review. Tourism Management Perspectives, 10, 27-36.
Zeugner, K. P. &Zabkar, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), 1844–1853.