Malaysian Muslim Tourist’s Travel Pattern for Travelling in Hat Yai District, Songkhla Province
Article Sidebar
Main Article Content
Abstract
This research aims to investigate the Malaysian Muslim tourist’s travel pattern in Hat Yai district, Songkhla province, and to study the Malaysian Muslim tourist’s preference toward travel pattern in Hat Yai district, Songkhla province. The sample is 400 of Malaysian Muslim tourists in Hat Yai district. The self-administered questionnaire had been collected. Descriptive statistics and Factor Analysis were analyzed with software package. The results show that, three travel patterns of the Malaysian Muslim tourist are identified, which are Natural tourism, Cultural tourism, and Special interest tourism. The preference toward the travel pattern is significant different based on age, education, income, and occupation. Hat Yai district, Songkhla province is suggested to develop the Cultural tourism to satisfy the travel pattern and preference of the Malaysian Muslim tourist.
Article Details
The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.
References
Chuapudee, S. (2014). Penetrating Muslim Tourist Market: Thailand’s Opportunity under AEC. Retrieved May 5, 2015, from http://www.publicpostonline.net/ 600. (in Thai)
Chuchart, C. (2000). Tourism Industry. Chaing Mai: Chaing Mai Rajapat Institute.
Dangroj, P. (2001). Tourism Industry in 21st Century. Bangkok: Duangkamol Co.Ltd. (in Thai)
Department of Tourism. (2013). National Tourism Development Plan 2012-2016. Bangkok: Ministry of Tourism and Sports. (in Thai)
Dickman, C.R. (1996). Overview of the Impacts of Feral Cats on Australian Native Fauna. Canberra: Australian Nature Conservation Agency.
Hair, J.F., Black, W.C., Barbin, B.J. & Anderson, R.E. (2008). Multivariate data analysis. Singapore: Pearson Education.
Immigration Bureau. (2013). Immigration Statistics. Retrieved May 5, 2015, from http://www.immigration .go.th/nov2004/base.php. (in Thai)
Inthasang, C. & Boonmasoongsong, T.D. (2011). Tourist’s Perceived Information and Traveling Behavior. Nakorn Ratchasrima: Rajamangala University of Technology Isan.
(in Thai)
Jamsit, S. & Wongleedee, K. (2012). The Study of Malaysian Tourist’s Travelling Routes in Thailand: A Case Study in Hat Yai District. Bangkok: Suan Sunandha Rajabhat
University. (in Thai)
Ministry of Tourism and Sports. (2006). National Tourism Development Plan 2007-2011. Bangkok: Ministry of Tourism and Sports. (in Thai)
Naiyapat, O. (2005). Quantitative and Qualitative Research Methodology in Behavioral Science. Bangkok: Samlada. (In Thai)
Perreault, W.D., Dorden, D.K. & Dorden, W.R. (1979). A Psychological Classification of Vacation Life-styles. Journal of Leisure Research, 9, 208-224.
Punpongkamon, P. (2006). Foreign Tourist’s Satisfaction toward Traveling in Songkhla Province. Songkhla: Prince of Songkla University. (in Thai)
Sangmanee, C., Sathitkit, S. & Unarromret, T. (2014). The Development of Traveling Pattern of the Southern Floating Market for Sustainable Development. Silpakorn
Educational Research Journal, 6 (1), p. 66-79. (In Thai)
Sareerat, S. (2007). Management and Organizational Behavior. Bangkok: Teera Film and Sytext. (In Thai)
Schiffman, L. & Wisenblit, J. (2015). Consumer Behavior. Boston: Pearson Education Limited.
Songkhla Strategy Development Group. (2014). Songkhla Development Plan. Retrieved May 5, 2015, from http://stg.songkhla.go.th/develop. (in Thai)
Sutheethorn, B. & Nitikasetsoonthorn, P. (1998). Foreign Tourist’s Attitude and Impression toward Visiting Thailand. Nonthaburi: Kasetsart University. (in Thai)
TAT Journal Magazine. (2017). Global Muslim Travel 2017. Retrieved May 5, 2017, from http://www.etatjournal.com/web/menu-read-tat/menu-2017 (in Thai)
Wanichbuncha, K. (2007). Statistics for Research. 3rd ed. Bangkok: Chulalongkorn University. (in Thai)
Wongwanit, W. (2003). Tourism Geography. 2nd ed. Bangkok: Thammasat University Printing. (in Thai)
Utthayarn, C. (2008). Tourist Behavior. Retrieved May 20, 2018, from https://tourist behaviour.wordpress.com/1/. (in Thai)