Mixed Methods Research: What’s it for?

Main Article Content

Pornrat Sadangharn

Abstract

Mixed methods research (MMR) is the integration of both quantitative and qualitative research methods in the same study. Researchers are increasingly interested in this research design since MMR can provide broad and deep research answers. However, before employing MMR, researchers should understand the core purposes and the essence of this research approach, including the understanding of limitations and its related context. Therefore, this article presents the appropriate research problems, the core purposes, and the decision criteria for designing MMR. Researchers can use this paper as a guideline in designing their research projects.

Article Details

How to Cite
Sadangharn, P. (2023). Mixed Methods Research: What’s it for?. KKBS Journal of Business Administration and Accountancy, 7(2), 1–11. Retrieved from https://so04.tci-thaijo.org/index.php/kkbsjournal/article/view/265076
Section
Invited Article

References

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