Entrepreneurial Individuality and Network Cooperation: Impacts on the Sustainable Performance of Homestay Businesses in Pak Chong, Thailand
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Abstract
This study aims to analyze the influence of entrepreneurial individuality and cooperation with tourism management networks on the sustainable performance of homestay and small hotel businesses in Pak Chong District, Nakhon Ratchasima Province, using three dimensions: economic, social, and environmental. Quantitative research methodology was employed involving the purposive sampling of 166 participants, selected from a population of 282 (Department of Provincial Administration, 2024). The sample size was determined using the work of Yamane (1967). The research instrument demonstrated acceptable reliability, with Cronbach’s alpha ranging from 0.648 to 0.874.
Data were analyzed using descriptive and inferential statistics. The results from multiple regression analysis revealed that both entrepreneurial individuality and network cooperation positively and statistically significantly influenced all three dimensions of sustainability at the 0.01 significance level. For economic performance, the standardized coefficients were β = 0.189 and 0.404, respectively. For social performance, the standardized coefficients were β = 0.196 and 0.364, and β = 0.190 and 0.419 for environmental performance.
The findings contribute to theoretical development by integrating internal psychological traits with external network structures to explain the holistic mechanisms of sustainable performance. Policy implications highlight the need to promote entrepreneurial networks and enhance the capacity of small-scale entrepreneurs to ensure their long-term competitiveness and resilience.
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The articles published in the journals are the authors' opinions, not the opinion of the editorial team or administrative staff. The articles published is copyright of the Journal of Business Administration and Accounting, Khon Kaen University.
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