ภาพลักษณ์ความปลอดภัยและการรับรู้ต่อการจัดการความปลอดภัยของนักท่องเที่ยวจีนประเภทท่องเที่ยวแบบอิสระในกรุงเทพมหานคร

Abstract

The purposes of this study were to 1) compare the image
safety of Chinese Free and Independent Travelers when traveling to
Bangkok categorized by personal factors and 2) compare the perception
of safety management of Chinese Free and Independent Travelers
when traveling to Bangkok categorized by personal factors. This study
was a quantitative study that comprised 400 samples of Chinese Free
and Independent Travelers who traveled to Bangkok. The study
employed a questionnaire as an instrument for data collection. The
derived data was analyzed using SPSS where descriptive statistics was
used to calculate the percentage, mean, and standard deviation. The
hypothesis was tested using inferential statistics, Independent Samples
t-test and One-way ANOVA.
The findings indicated that 1) Chinese Free and Independent
Travelers, who had different personal factors, image the overall safety
indifferently. However, when looking closely at each dimension, it was
found that Chinese Free and Independent Travelers with different
hometown had different image safety for each dimension at a statistical
significance of 0.05, and 2) Chinese Free and Independent Travelers
with different status, career, and monthly income, in general, had
different perception of safety management at a statistical significance of
0.05