The management of quality management of tourism under Thailand 4.0 policy in Bang Saphan district, Prachuap Khiri Khan

Abstract

The objective of the study were 1) to study level of management of quality management of tourism under Thailand 4.0 policy 2) to study Thailand 4.0 policy and 3) to study Thailand 4.0 policy that have causal and effectual relation with management of quality management of tourism under Thailand 4.0 policy in Bang Saphan district, Prachuap Khiri Khan. The sample was selected from 130 cases were included as sample; hotel entrepreneur, SME entrepreneur and OTOP entrepreneur. The statistics used for frequency, percentage, mean, standard deviation, inferential statistics, multiple linear regression and Chi-square test. Research findings were as follows: 1) The management of quality management of tourism under Thailand 4.0 policy is at moderate level in terms of overall image and incomes. 2) Thailand 4.0 policy in management of quality management of tourism is at moderate level with regard to the overall image and incomes. 3) Thailand 4.0 policy in modern marketing for the future change, in tourism innovation startup, making efficiently cooperative network, causal and effectual relation with management of quality management of tourism under Thailand 4.0 policy in relation with statistical significance at the level of 0.01. The management of quality management of sustainable tourism has causal and effectual relation with statistical significance at the level of 0.01. And personality in career has relation with management of quality management of tourism under Thailand 4.0 policy with statistical significance at the level of 0.01 and educational level with management of quality management of tourism under Thailand 4.0 policy in Bang Saphan district, Prachuap Khiri Khan with statistical significance at the level of 0.01.