An Adoption of Digital Currency of Central Bank of Thailand
Keywords:Digital Currency of Central Bank of Thailand, Bank of Thailand, Electronic Wallet, Digital Money, Behavior of Electronic Money Service Usage
This study aimed to investigate the public sector’s behaviors of electronic money service usage and digital money holding during the digital economy age. The study also focused on the channels that provided information on the digital currency issued by the Central Bank of Thailand, and people’s expectations of the benefits of the use of the currency. The study collected data using an online questionnaire via Google Forms which were closed-ended questions, with the 511 samples selected by a convenience sampling among the Thai population. The data were analyzed using the binary logistic regression analysis model with a statistical significance level of 0.05. The results showed that 80.20% of the samples adopted a digital currency issued by the Central Bank of Thailand, but 19.80% rejected using it. There were the independent variables that had influences on the dependent variables included educational level, monthly income, e-wallet service provider platform, benefits of using an e-wallet, digital currency holding, recognition of information through YouTube and Facebook, the benefits from using the digital currency, convenience and privacy of users. According to the research findings, online media affected public adoption of the digital currency issued by the Central Bank of Thailand. Therefore, the government sector should use online media to create public awareness among people. They need to focus on those people who have never heard of the digital currency. This is to promote the country's strategies and policies to prepare itself for the digital age.
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