Development of Marketing Support System for Increasing the Distribution Channel Case Study of Pga K’nyau weaving group, Phatungngam, Ping Khong Subdistrict, Chiangdao District, Chiang Mai

Abstract

This research aimed to 1) develop a marketing support system for increasing the distribution channel of Pga K’nyau weaving group and 2) evaluate the efficiency of a marketing support for increasing the distribution channel of Pga K’nyau weaving group. The research instruments consisted of a marketing support system for increasing the distribution channel of Pga K’nyau weaving group and a questionnaire for evaluating the efficiency of the marketing support system for increasing the distribution channel of Pga K’nyau weaving group, which was collected from 50 users. The data were then analyzed for statical values of frequency, percentage, mean, and standard deviation. The system was developed based on 6 approaches including 1) System Requirement 2) System Analysis 3) System Design 4) System Development 5) System Testing and 6) Deployment System. The marketing support system for increasing the distribution channel of Pga K’nyau weaving group through WordPress employed PHP language for connecting MySQL database. The system evaluation through the questionnaire which applied the Information System Success Model of Delone and McLean used four factors including 1) Information Quality 2) System Quality 3) Service Quality and 4) User Satisfaction

The result showed that the overall efficiency of the marketing support system for increasing the distribution channel of Pga K’nyau weaving group was at a very high level (=4.51). When considering each aspect, it was found that the mean scores of User Satisfaction was at a very high level (=4.61), Service Qualities was at a very high level (=4.53), Information Qualities was at a very high level (=4.51) and System Quality was at a high level (=4.44).