Sustainable Tourism City Management Strategy: A Case Study of Communities in Ban Tai Subdistrict Municipality, Koh Phangan District, Surat Thani Province

Abstract

This research article aims to study the context related to and develop strategies for sustainable tourism management in the community of Ban Tai Subdistrict Municipality. It is a qualitative study using action research methodology. Data was collected from individuals with a stake in the tourism management strategies of the Ban Tai community, with a target population of 30 people, selected through purposive sampling. The research tools included document analysis, in-depth interviews, focus group discussions, environmental factor analysis to identify strategies, and SWOT and Blue Ocean analyses. Data were analyzed using content analysis.

The study found that the development of the Ban Tai community according to the strategies and aligning them with the area's tourism context includes the following strategies: 1) infrastructure development, 2) quality of life and social development, 3) education, religion, and cultural arts development, 4) economic and tourism development, 5) natural resources and environmental management, 6) public administration management, and 7) ASEAN community development. The strategies aim to develop the infrastructure, local context, and improve the quality of life for the community's residents, thereby promoting the Ban Tai area as a sustainable and attractive tourist destination.

Recommendations include that government and private organizations should establish MOUs to continue collaborating in the development of the Ban Tai community as a sustainable tourism city, ensuring reliability, safety, and satisfaction for visitors, in line with the infrastructure development and community strategy framework to make Ban Tai an attractive tourist destination sustainably.