ความสามารถทางด้านเทคโนโลยีอินเทอร์เน็ตที่มีต่อผลการดำเนินงานของธุรกิจโทรคมนาคมในประเทศไทย Internet Technology Capability on Performance of Telecommunication Business in Thailand

Abstract

This research examined the relationship between internet technology capability and performance of the telecommunication business in Thailand. Data were collected from the management executives of the Information Technology department. Statistical analysis was performed on data using t - test, F - test (ANOVA and MANOVA), multiple correlation analysis, simple regression analysis and multiple regression analysis. The study found that the internet technology capability had positive relationship and effect on Telecom business performance in areas include: 1) File transfer on the internet enabled ease of data uploading and downloading. 2) Electronic commerce: Transactions via electronic media or E - Commerce enabled convenience in doing business transaction, resulting in improved business operations in the future. 3) Decision support system enabled management executives to make more accurate, and quality decisions in timely manner, resulting in better performance of the business. Therefore, the telecommunications business should promote internet technology capability in areas of file transfer, electronic commerce, and decision support system in order to improve the performance and effectiveness of the organizational operations.