โมเดลธุรกิจแผ่นทำความสะอาดผมเพื่ออนามัยสำหรับผู้ป่วยในโรงพยาบาล Business Model of Hygienic Shampoo Sheet in Hospital

Abstract

The purposes of this independent study were to examine attitude, behavior, and needs of nurses on hygienic shampoo sheets, and to create a business model for this product. Information was obtained by interview and observation from nurses working in hospitals in Khon Kaen. Consecutively, business environment was analyzed before an Osterwalder & Pigneur’s style business model was proposed. The result indicated a business model as detailed: Customer segments would be nurses, decision makers, and purchasing officers in the hospitals. Product’s value would derive from its ability which help nurses to work more convenient and spend shorter time in patient hair washing services. This would lead nurses to have less workload and allow them to have more time for other tasks. The product would be distributed through hospital procurement system. Customer relationship would be built through continuous interactive communication and variety channels. Value would be generated by key resources: knowledge and capital; key activities: manufacturing company selection and value communication to customer; and key partnerships: manufacturing company and distributing company. Revenue would stream from growing product usage, and purchasing orders from hospital, while cost structure would include expenditures from all operating activities.