Entrepreneurs’ Knowledge and Understanding About Banking Agents in Maeka Sub-district Municipality, Mueang Phayao District, Phayao Province

Abstract

The main purpose of this survey is to investigate entrepreneurs’ knowledge and understanding of banking agents in Maeka Sub-district Municipality, Mueang Phayao District, Phayao Province. The data were collected using a questionnaire from 262 entrepreneurs who were selected using a convenience sampling selection method. The obtained data were analyzed using frequency, percentage, mean, standard deviation, a t-test,
one-way ANOVA, and Pearson’s correlation coefficient. The results revealed that most entrepreneurs were female, aged around 40 years and older. The average educational level attained was a bachelor’s degree, the average monthly income was between 10,001 and 20,000 Baht, and average monthly expenditures were between 10,001 and 20,000 Baht. Most of the entrepre neurs showed a thorough understanding of banking agents’ services and the type of services available. They had moderate confidence in the safety of the services and the trace of the service record history. However, they did not know the scope of the services provided by banking agents. Moreover,
the results showed that the entrepreneurs with different educational levels perceived banking agents’ services differently. Finally, types of services, scope of services, confidence in using the services, safety in using services, and obtaining service records negatively correlated with the entrepreneurs’ understanding of banking agents at a low level.