Community Tourism Development of OTOP in Chiang Rai Province
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Abstract
Promoting community development is an important mission in developing an economic system with stability in innovative operations. For the community, it has the potential to promote its image and factors in tourism. To be perfect according to the policy, a strategic plan for developing the community to be a tourist destination with the community tourism system, which the Ministry of Interior has assigned to the Department of Community Development Promoting careers producing OTOP products is an urgent and important policy. To create careers and income for people in local communities. It is the management of local resources into quality products and services that meet standards to solve occupational problems at the individual level. Household, group, village, and community level The implementation of this model has resulted in a large number of products being produced in the community. However, the distribution channels are not enough to meet the demand for selling products. It has affected the income of the community people, so OTOP Nawatwithi has been implemented to increase product sales channels. Where people in the community can sell products in the community, using their charm, wisdom, way of life, culture, and creativity. converted to income Connect community-level tourism routes to make them attractive. and has sufficient value for tourists to visit and spend money on all community activities The income will be distributed among the people in the community, creating strength for the community and truly developing the grassroots economy.
It can be seen that the development of the OTOP Nawatwithi tourism community is an approach that allows the community to demonstrate its potential. and the ability to develop oneself to be ready to support the Community-participatory tourism system The cooperation of the people of Chiang Rai Province is part of the development of the country, becoming a leader in ecotourism and developing economic and social systems for stability, prosperity, and sustainability.
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