The Journal of Academic Social Sciences, Faculty of Social Sciences, Chiang Rai Rajabhat University, is dedicated to serving as a premier academic platform for disseminating high-quality research and academic articles. Our primary objective is to cultivate a learning society and facilitate the exchange of knowledge among researchers, faculty members, and students across various disciplines, including Social Sciences, Humanities, Education, and Social Development, as well as contemporary interdisciplinary studies.

This issue features a collection of Thai research and academic articles reflecting the intersections of education, society, and economy for the advancement of the academic community and society at large. The content encompasses a diverse range of topics regarding human and social development, including cultural tourism management and public policy, educational innovation and student support systems, and comparative linguistics. Furthermore, this issue emphasizes the enhancement of public sector personnel potential, the cultivation of creativity for aspiring entrepreneurs, and the transformation of local culinary heritage into a creative economy, all aimed at addressing the multifaceted changes in modern society. To ensure the highest academic standards, every article in this issue has undergone a rigorous double-blind peer-review process by three distinguished experts from various institutions. These experts are recognized specialists in their respective fields and serve as vital members of our academic network.

The Editorial Board wishes to express its deepest gratitude to everyone who contributed to the successful production of this journal—from administrative coordination and quality screening to providing invaluable academic feedback. This collaborative effort reflects a creative synergy that significantly contributes to the development of a sustainable learning society. Such partnership directly aligns with the mission of Chiang Rai Rajabhat University to stand as a leading higher education institution dedicated to high-quality local development.