Production of Amulet from the Naga Myth motif in Kham Chanod Production of Amulet from the Naga Myth Motif in Kham Chanod

Abstract

This paper aims to study of patterns and methods of selecting particles of legends and tales related to the serpent. To be used for the design, definition and production of goods in the form of sacred objects that the manufacturer has chosen which particles to interpret or use in the production of product forms. It also raises the question of what sociological and anthropological phenomena can be seen in the production of these sacred objects.

The results showed that Producers often choose particles that are characterized by their supernatural qualities and the sanctity of the legend to be attributed to the sanctity of consecration The overlapping state of holiness from stories and rituals. Make sacred objects powerful and have high sales. Attracting consumers to turn to consuming meaning in stories and legends rather than product appearance It also reflects the progress of globalization that affects the production by selective traditional to reproduce It is in this selection pattern that we will see cultural synergy and redefining the meaning of sacred objects.

Keyword: Production, Motif, Naga , Kham Chanod