Secret Coordinates Revealed of Mutelu in Mueang Khon: Beliefs, Faiths, And Marketing

Abstract

The objectives of this research include 1) to explore Mutelu tourist attractions throughout the cultural and belief route, on Ratchadamnoen Road in Nakhon Si Thammarat Province; and 2) to present the Unique selling point for marketing the Mutelu tourist program. This research is a descriptive research which uses qualitative research methods and content analysis. The research tool that is used to collect data is an in-depth interview whereas the key informants in the in-depth interview include experts or people related to cultural and belief tourist attractions as well as tourists within and outside the province. Based on the data from 27 key informants.

            The result of the research found that presenting selling points for marketing the Mutelu tourist include  Wat Phra Mahathat Woramahawihan where a combination of various sacred objects is kept, and the City Pillar Shrine in Nakhon Si Thammarat Province. Moreover, visitors can experience the sacredness of the ancient places and ceremonies namely Phra Phutthasihing Hall. It is one of the three Phra Phutthasihings that exist in Thailand. Phra Sung Hall is the city's sacred hall built on a high mound which resembles the Chinese Taoist beliefs. It is also a Buddhist shrine at Suan Phra Ngoen. The giant pagoda is a place to make a wish for blessings and related business. The Narai Hall is a temple of Brahma, a Vaishnava sect which worships Lord Vishnu who is the highest god in the religious ceremony. Additionally, The Shiva Hall is a place of worship that keeps the Shivalinga with the age of over 1,500 years old, and the Chinese deity of King Tak. The attraction is for the Emperor's art building where visitors make a wish for power and prestige. Therefore, relevant authorities should focus on marketing by organizing special events or event marketing to promote tourist destinations.