MEDIA INNOVATION IN FINANCIAL AND ACCOUNTING FOR COOPERATIVES COMMUNITY FUND

Abstract

This research aims to create an innovation in resourcing and spreading knowledge in accounting and financial for Ladprao Canal cooperatives community fund, by doing so the information regarding community’s finance, accounting and issue are studied as the main variable of this study. Population of the research are the committees from 21 Ladprao Canal cooperative community funds. Sampling are presidents, committees, secretaries, treasurers or other relate parties of Ladprao Canal cooperative community funds. The research method includes face –to -face interview and group interview. A qualitative research design is used to examine the traits and issues relate to the research objective then addressing the result in analytical descriptive manner.

The result situates key difficulties in financial management of the cooperates as 1. the lack of knowledge regards cooperative management and financial system of the organization crews, also they pay less attention to their role as a management team. The lack of accounting knowledge resulting from limited fund, accounting education and attention from related governmental institutions.The committee of cooperative community funds mostly are volunteers who struggle with their main occupation and family’s needs so that they have limited time in resourcing their further knowledge concerning financial and accounting. Moreover, the study addresses that the Ladprao Canal cooperative community funds need prototype in their accounting system which can be thought, understood, investigated and analyzed among the team, not only to the main characters minding the financial and accounting. All in all, this research suggests the model of innovation concerning financial and accounting of the Ladprao Canal cooperative community funds as a simply model illustrates with simply graphics and elements for immediate understating to all.