Vol. 11 No. 2 (2025): July-December, 2025

Published: 2025-12-27

Academic articles

THE CRUCIAL ROLE OF DICTIONARY APPLICATIONS IN ENHANCING VOCABULARY AND PRONUNCIATION SKILLS FOR ESL LEARNERS: A COMPREHENSIVE STUDY REVIEW

Suwicha Saengroongpetch

1-15
- pdf.
DIGITAL MARKETING INNOVATIONS FOR AUTOMOBILE DEALERSHIPS IN THE AGE OF THE DIGITAL ECONOMY

Virsinee Janjamyai, Uthairat Muangsan, Krisada Chienwattanasook

15-26
- pdf.

Research Articles

GUIDELINES FOR COST AND ACCOUNTING RETURN MANAGEMENT FOR FARMERS PRODUCING SEA GRAPES OF LAEM PHAK BIA SUBDISTRICT BAN LAEM DISTRICT, PHETCHABURI PROVINCE

Supawadee Somsri, Thanakorn Pongphoo

27-38
- pdf.
EFFECTS OF RIDDLE ACTIVITIES USING AUGMENTED REALITY (AR) TECHNOLOGY TO DEVELOP PRESCHOOL CHILDREN’S LISTENING AND SPEAKING ABILITIES, UBONRATCHATHANI PROVINCE

Piriya Supakosol, Piyalak Akraratana, Jomsurang Limprasertkul

39-51
- pdf.
MARKETING STRATEGIES TO BRAND LOYALTY IN HEALTHCARE SERVICE BUSINESSES

Sirijantra Thongjeen, Aussadawut Yothasupap

52-68
- pdf.
SERVICE QUALITY AND SATISFACTION OF THE PERSONNEL DEVELOPMENT AND WELFARE TRAINING CENTER’S CLIENTS, ROYAL THAI POLICE BANG LAMUNG DISTRICT, CHONBURI PROVINCE

Pariya Duangmorakot, Teetima Piyasirisilp

ุ69-81
- pdf.
RESULTS OF MINOR GAMES ACTIVITIES AFFECTING IN PRESCHOOL CHILDREN GROSS MOTOR ABILITIES AT CHILD CARE CENTER

Piyaporn Chanakum, Piyalak Akraratana, Adithep Na Pattalung

82-93
- pdf.
EFFECTS OF LEARNING MANAGEMENT BASED ON STEM EDUCATION CONCEPT USING THE ENGINEERING DESIGN PROCESS AFFECTING PRESCHOOL CHILDREN’S PROBLEM SOLVING ABILITIES, WATPRATAENDONGRUNG SCHOOL, KANCHANABURI PROVINCE

Montra Sunyachit, Piyalak Akraratana, Sathaporn Pokpong

94-108
- pdf.
THE SELF-DEVELOPMENT NEEDS OF SUPPORT PERSONNEL AT THE CHULABHORN ROYAL ACADEMY OFFICE.

Yaowalak Jitrak, Oranan Gluntapura

111-125
- pdf.
ELECTRONIC DEVICES ADMINISTRATION GUIDELINE OF THE STUDENTS OF HUAYKRAJAO PITTAYAKHOM SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE KANCHANABURI

Nikanda Sukhontamanee, Thitikamonsiri Lapho, Sumit Suwan

126-138
- pdf.
THE ROLE OF SCHOOL ADMINISTRATORS IN THE USE OF INFORMATION TECHNOLOGY FOR ACADEMIC ADMINISTRATION IN LARGE SPECIAL SECONDARY SCHOOLS UNDER THE PHETCHABURI SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Teeraphol Saenklom, Thitikamolsiri Lapho, Sumit Suwan

139-152
- pdf.
COMPETENCIES OF PROCUREMENT OFFICERS THAT AFFECT THE EFFICIENCY OF ELECTRONIC GOVERNMENT PROCUREMENT (E-GP) OF THE SCHOOLS UNDER THE OFFICES OF LAMPANG PROVINCIAL EDUCATIONAL SERVICE AREA

Kornchawan Himmawan, Aussanee Na nan, Sasicha Wongchai

153-164
- pdf.
PERCEPTION OF THE ROLES OF INTERNAL AUDITORS OF PERSONNEL TOWARD INTERNAL AUDITING EFFICIENCY OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN LAMPANG PROVINCE

Juthamas Inthasueb, Aussanee Na nan, Anantaporn Wongkham

165-175
- pdf.
OPERATING A GAS STATION BUSINESS IN THE WESTERN REGION OF THAILAND

Surasit Chaleamnai, Chatchawal Sangthongluan, Kanjana Punoiam

176-189
- pdf.
TESTING CONSTRUCT VALIDITY OF GRIT SCALE AND NORM DEVELOPMENT OF GOVERNMENT TEACHERS AND EDUCATION PERSONNEL

Pinkanok Wongpinpech Pibooltaew

190-203
- pdf
STRATEGIES TO ENHANCE MOTIVATION FOR LECTURER DEVELOPMENT TOWARDS DOCTORAL DEGREE AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY

Suwimol Jairtalawanich, Thamma Jairtalawanich, Taneenart Na soontorn

204-212
- pdf
THE SOCIAL IMPACT OF HEALTH APPLICATIONS: TRANSFORMING SELF-CARE AND PATIENT SUPPORT

Prapasri Siri, Tanpat Kraiwanit, Tasnee Keawngam, Rerkchai Ponsri

213-225
- pdf
SUSTAINABLE DEVELOPMENT GOALS AND REGIONAL REVITALIZATION: A CASE STUDY OF TOWNS IN HOKKAIDO PREFECTURE, JAPAN

Chanintorn Pensute

226-241
- pdf
FORMATIVELY ASSESSING EXPECTED LEARNING OUTCOMES OF STUDENTS IN THE BACHELOR OF BUSINESS ADMINISTRATION PROGRAM. MODERN RETAIL BUSINESS INNOVATION MAJOR FACULTY OF BUSINESS ADMINISTRATION MAEJO UNIVERSITY DEVELOPED USING ASIAN UNIVERSITY NETWORK-QUALITY ASSURANCE (AUN-QA) CRITERIA

Kunpatsawee Klomthongjaroen, Sopon Phongphet, Piyawan Siriprasertsin , Prapassorn Wannasathit

242-259
- pdf.
MAINTENANCE OF GUARANTEE IN THE MARITIME TRANSPORT BUSINESS AND POLICY SUGGESTIONS FOR ENHANCING THE SECURITY OF MARITIME LOGISTICS AND THE MARITIME INDUSTRY IN THAILAND

Matthaya Yuvamit

260-276
- pdf.
FACTORS AFFECTING INTENTION TO PARTICIPATE ENTREPRENEURIAL COURSES AMONG STUDENTS IN SICHUAN COMMUNICATIONS VOCATIONAL AND TECHNICAL COLLEGE

Luo Jie

277-289
- pdf.
FACTORS IMPACTING UNIVERSITY STUDENTS' SATISFACTION WITH THE BUDDHA PAINTING CREATION COURSE: A CASE STUDY IN A COLLEGE OF FINE ARTS AND ART DESIGN IN SICHUAN, CHINA

Yang Zhang

290-304
- pdf.
FACTORS AFFECTING BEHAVIORAL INTENTION OF TRADITIONAL CHINESE MEDICINE UNDERGRADUATES FOR BLENDED EDUCATION

Han Yuting

305-321
- pdf.
MUSICIANS' PERSPECTIVES ON MUSIC THERAPY: EMOTIONAL, COGNITIVE, AND ETHICAL INSIGHTS

Poowaniy Diraksin, Premwit Jirasanyansakul, Wenxin Dong, Wei Shang, Tasnee Keawngam, Rerkchai Ponsri

322-332
- pdf.
EFFECT OF MOTIVATION AND HYGIENE FACTORS ON EMPLOYEE PERFORMANCE: A CASE STUDY OF SANFU OUTDOOR PRODUCTS CO., LTD.

Yan Zhang, Suwisa Plaikaew

345-357
- pdf.
MOTIVATIONAL FACTORS THAT DRIVE ORGANIZATIONAL COMMITMENT AMONG EMPLOYEES AT BEIJING COMPIT SPORTS TECHNOLOGY CO., LTD.

Xingchen Qi, Suwisa Plaikaew

333-344
- pdf.
GANDHIAN PHILOSOPHY IN ACTION: RELEVANCE AND APPLICATION IN INDIA’S MODERN CHALLENGES

Sanjay Kumar

358-373
- pdf.
THE IMPORTANCE OF AFTER SALES SERVICE OF PRODUCTS TO THE BRAND IMAGE OF SAMSUNG ELECTRONICS (CHINA) SERVICE CENTER

Yingshi Xu, Worasak Thongsiri

374-385
- pdf.
DYNAMIC CAPABILITIES, BUSINESS ALLIANCES AND VALUE ADDED OF THAILAND’S SPORTS EVENT MANAGEMENT BUSINESS.

Thanarit Thanaiudompat , Patantiya Singcram

386-399
- pdf.
ATTITUDES TOWARDS ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCES MANAGEMENT IN VIETNAM

Dam Tuan Anh Le, Opas Piansoongnern

400-415
- pdf.

Vol. 11 No. 2 (2025): July-December, 2025

Academic articles

THE CRUCIAL ROLE OF DICTIONARY APPLICATIONS IN ENHANCING VOCABULARY AND PRONUNCIATION SKILLS FOR ESL LEARNERS: A COMPREHENSIVE STUDY REVIEW

DIGITAL MARKETING INNOVATIONS FOR AUTOMOBILE DEALERSHIPS IN THE AGE OF THE DIGITAL ECONOMY

Research Articles

GUIDELINES FOR COST AND ACCOUNTING RETURN MANAGEMENT FOR FARMERS PRODUCING SEA GRAPES OF LAEM PHAK BIA SUBDISTRICT BAN LAEM DISTRICT, PHETCHABURI PROVINCE

EFFECTS OF RIDDLE ACTIVITIES USING AUGMENTED REALITY (AR) TECHNOLOGY TO DEVELOP PRESCHOOL CHILDREN’S LISTENING AND SPEAKING ABILITIES, UBONRATCHATHANI PROVINCE

MARKETING STRATEGIES TO BRAND LOYALTY IN HEALTHCARE SERVICE BUSINESSES

SERVICE QUALITY AND SATISFACTION OF THE PERSONNEL DEVELOPMENT AND WELFARE TRAINING CENTER’S CLIENTS, ROYAL THAI POLICE BANG LAMUNG DISTRICT, CHONBURI PROVINCE

RESULTS OF MINOR GAMES ACTIVITIES AFFECTING IN PRESCHOOL CHILDREN GROSS MOTOR ABILITIES AT CHILD CARE CENTER

EFFECTS OF LEARNING MANAGEMENT BASED ON STEM EDUCATION CONCEPT USING THE ENGINEERING DESIGN PROCESS AFFECTING PRESCHOOL CHILDREN’S PROBLEM SOLVING ABILITIES, WATPRATAENDONGRUNG SCHOOL, KANCHANABURI PROVINCE

THE SELF-DEVELOPMENT NEEDS OF SUPPORT PERSONNEL AT THE CHULABHORN ROYAL ACADEMY OFFICE.

ELECTRONIC DEVICES ADMINISTRATION GUIDELINE OF THE STUDENTS OF HUAYKRAJAO PITTAYAKHOM SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE KANCHANABURI

THE ROLE OF SCHOOL ADMINISTRATORS IN THE USE OF INFORMATION TECHNOLOGY FOR ACADEMIC ADMINISTRATION IN LARGE SPECIAL SECONDARY SCHOOLS UNDER THE PHETCHABURI SECONDARY EDUCATIONAL SERVICE AREA OFFICE

COMPETENCIES OF PROCUREMENT OFFICERS THAT AFFECT THE EFFICIENCY OF ELECTRONIC GOVERNMENT PROCUREMENT (E-GP) OF THE SCHOOLS UNDER THE OFFICES OF LAMPANG PROVINCIAL EDUCATIONAL SERVICE AREA

PERCEPTION OF THE ROLES OF INTERNAL AUDITORS OF PERSONNEL TOWARD INTERNAL AUDITING EFFICIENCY OF LOCAL ADMINISTRATIVE ORGANIZATIONS IN LAMPANG PROVINCE

OPERATING A GAS STATION BUSINESS IN THE WESTERN REGION OF THAILAND

TESTING CONSTRUCT VALIDITY OF GRIT SCALE AND NORM DEVELOPMENT OF GOVERNMENT TEACHERS AND EDUCATION PERSONNEL

STRATEGIES TO ENHANCE MOTIVATION FOR LECTURER DEVELOPMENT TOWARDS DOCTORAL DEGREE AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY

THE SOCIAL IMPACT OF HEALTH APPLICATIONS: TRANSFORMING SELF-CARE AND PATIENT SUPPORT

SUSTAINABLE DEVELOPMENT GOALS AND REGIONAL REVITALIZATION: A CASE STUDY OF TOWNS IN HOKKAIDO PREFECTURE, JAPAN

FORMATIVELY ASSESSING EXPECTED LEARNING OUTCOMES OF STUDENTS IN THE BACHELOR OF BUSINESS ADMINISTRATION PROGRAM. MODERN RETAIL BUSINESS INNOVATION MAJOR FACULTY OF BUSINESS ADMINISTRATION MAEJO UNIVERSITY DEVELOPED USING ASIAN UNIVERSITY NETWORK-QUALITY ASSURANCE (AUN-QA) CRITERIA

MAINTENANCE OF GUARANTEE IN THE MARITIME TRANSPORT BUSINESS AND POLICY SUGGESTIONS FOR ENHANCING THE SECURITY OF MARITIME LOGISTICS AND THE MARITIME INDUSTRY IN THAILAND

FACTORS AFFECTING INTENTION TO PARTICIPATE ENTREPRENEURIAL COURSES AMONG STUDENTS IN SICHUAN COMMUNICATIONS VOCATIONAL AND TECHNICAL COLLEGE

FACTORS IMPACTING UNIVERSITY STUDENTS' SATISFACTION WITH THE BUDDHA PAINTING CREATION COURSE: A CASE STUDY IN A COLLEGE OF FINE ARTS AND ART DESIGN IN SICHUAN, CHINA

FACTORS AFFECTING BEHAVIORAL INTENTION OF TRADITIONAL CHINESE MEDICINE UNDERGRADUATES FOR BLENDED EDUCATION

MUSICIANS' PERSPECTIVES ON MUSIC THERAPY: EMOTIONAL, COGNITIVE, AND ETHICAL INSIGHTS

EFFECT OF MOTIVATION AND HYGIENE FACTORS ON EMPLOYEE PERFORMANCE: A CASE STUDY OF SANFU OUTDOOR PRODUCTS CO., LTD.

MOTIVATIONAL FACTORS THAT DRIVE ORGANIZATIONAL COMMITMENT AMONG EMPLOYEES AT BEIJING COMPIT SPORTS TECHNOLOGY CO., LTD.

GANDHIAN PHILOSOPHY IN ACTION: RELEVANCE AND APPLICATION IN INDIA’S MODERN CHALLENGES

THE IMPORTANCE OF AFTER SALES SERVICE OF PRODUCTS TO THE BRAND IMAGE OF SAMSUNG ELECTRONICS (CHINA) SERVICE CENTER

DYNAMIC CAPABILITIES, BUSINESS ALLIANCES AND VALUE ADDED OF THAILAND’S SPORTS EVENT MANAGEMENT BUSINESS.

ATTITUDES TOWARDS ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCES MANAGEMENT IN VIETNAM

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