Vol. 12 No. 1 (2026): January-April, 2026

Published: 2026-10-28

Research Articles

A STUDY AND DEVELOPMENTAL GUIDELINES FOR THE BEHAVIORAL EXERCISE OF POWER BY FEMALE EDUCATIONAL ADMINISTRATORS UNDER THE RATCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Satita Nuanpoom, Thaworn Sengeied

1-14
- pdf.
THE LEADERSHIP CHARACTERISTICS OF EDUCATIONAL ADMINISTRATORS THAT AFFECT THE PERFORMANCE OF TEACHERS IN THE KANCHANABURI SECONDARY EDUCATIONAL SERVICE AREA OFFICE

Jurairat Pathummasoot, Patcharapa Tantichuwet

15-28
- pdf.
THE GUIDELINES FOR PREVENTING STUDENT DROPOUTS OF OPPORTUNITY EXPANSION SCHOOL IN THE HANKHA EDUCATION COORDINATION CENTER GROUP, UNDER THE OFFICE OF CHAINAT EDUCATIONAL SERVICE AREAS

Kanyanat Klamkaew, Patcharapa Tantichuwet

29-44
- pdf.
THE ENHANCEMENT HUMAN CAPITAL COMPETENCY WITH DIGITAL INNOVATION TO SUPPORT THE NEXT-GENERATION AUTOMOTIVE INDUATRY IN THE EASTERN ECONOMIC CORRIDOR

Preedaporn Arruksomboon, Chutima Nootayasakul, Nuttapol Buapliansi, Nitchichaya Kerdchouay , Prarichart Ruenphongphun

45-60
- pdf.
FACTORS IN TRAVELING IN THE FORM OF "GLAMPING" FOR THAI TOURISTS TO EXPERIENCE A NEW TYPE OF ACCOMMODATION BUSINESS IN KANCHANABURI PROVINCE

Amornthep Srisuk, Aunchistha Poo-Udom

61-78
- pdf.
ACTIVITY-BASED COST ANALYSIS: A CASE STUDY OF AN ELECTRIC APPLIANCE MANUFACTURING FACTORY

Thippawan Sirinont, Komkrit Singjai

79-94
- pdf.
WORK MOTIVATION INFLUENCING TEAMWORK SKILLS OF EMPLOYEES IN A PRIVATE COMPANY IN THE BUSINESS OF PRODUCING CONSUMER PRODUCTS

Ratchaneewan Sangruangyot, Jindapa Leeniwa, Paratchanun Charoenarpornwattana

95-110
- pdf.
CAUSAL FACTORS INFLUENCING THE ACCEPTANCE OF HUMAN RESOURCE MANAGEMENT APPROACH IN GIG ECONOMY FROM THE VIEWPOINT OF HUMAN RESOURCE PRACTITIONERS IN CHONBURI PROVINCE

Duangkamon Chokngamkham, Pornrat Sadangharn, Sarunya Sanglimsuwan

111-124
- pdf.
THE DEVELOPMENT OF HIGH-PERFORMANCE ORGANIZATION INDICATORS OF SCHOOLS UNDER MUKDAHAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE

Waranluck Nawakornjirakun, Suphirun Jantarak, Pornthep Steannoppakao

125-138
THE INFLUENCE OF MARKETING STRATEGIES AND BRAND COMMUNICATION ON SERVICE SELECTION OF 3-STAR HOTELS IN NAKHON PATHOM PROVINCE

Wongsathon Kongprom, Apinya Supich

139-155
- pdf.
FACTORS INFLUENCING PERSONAL LOAN OF PRIVATE TEACHERS

Pisit Choosri, Komkrit Singjai

156-170
- pdf.
THE STUDY OF THE COMPONENTS OF THE SOCIAL SERVICE-BASED LEARNING MANAGEMENT MODEL FOR DEVELOPING LEARNING SKILLS AND INNOVATION IN SOLVING COMMUNITY PROBLEMS FOR STUDENTS OF BUNDITPATANASILPA INSTITUTE OF FINE ARTS.

Paramate Puchpakwan

171-186
- pdf.
THE IMPACT OF LEARNING SKILL DEVELOPMENT FOR STUDENTS TOWARDS SUSTAINABLE DEVELOPMENT THROUGH SERVICE-LEARNING

Paramate Puchpakwan

187-200
- pdf.
THE FACTORS INFLUENCING THE INTENTION TO PURCHASE SMART SINGLE-DETACHED HOUSES (SMART HOMES) IN RAYONG PROVINCE

Kobfa Hotrawareekanjan, Sarunya Lertputtarak, Denis Samokhin

201-214
- pdf.
CONCEPTUAL METAPHORS IN THE THAI PICHAI-SONGKHRAM TEXTBOOK AND THE VISION IN ADMINISTRATIVE STRATEGIC PLANS

Poraphat Masard, Suwet Antreeworakul, Supawan Kaewpongpok

215-228
- pdf.
ANTECEDENT AND CONSEQUENCE FACTORS OF STRENGTHS USE FOR TEAM EFFECTIVENESS OF GOVERNMENT TEACHERS AND EDUCATION PERSONNEL

Pinkanok Wongpinpech Pibooltaew

229-246
- pdf.
FACTORS AFFECTING JOB MOTIVATION AND EMPLOYEE ENGAGEMENT TO BE EMPLOYEE JOB SATISFACTION OF A COMPANY IN SAMUTPRAKARN PROVINCE

Chansit Charernthamanont, Chawinkairawit Singtothong, Kamthorn Soipanna

247-258
- pdf.
DEVELOPMENT GUIDELINES FOR SCHOOL TOILET SANITATION IN PRIVATE EDUCATIONAL INSTITUTIONS UNDER HAS STANDARDS

Nantira Vorakarnchanabun, Worada Moonsrikaew, Sunthorn Poolpipatana, Nopparote Wongpatcharajaru, Kawinpat Kawinpat

259-271
- pdf.
UNDERSTANDING ONLINE LEARNING SATISFACTION AND CONTINUANCE INTENTION AMONG POSTGRADUATE MATERIALS SCIENCE STUDENTS AT PUBLIC UNIVERSITIES IN CHENGDU

Ying Zou

272-287
- pdf.
FACTORS IMPACTING PUBLIC UNIVERSITY STUDENTS' SATISFACTION WITH THE CREATION AND EXHIBITION OF INTELLIGENT 3D ARTWORKS: A CASE STUDY OF ART EDUCATION IN A COLLEGE, CHENGDU, CHINA

Ying Guo

288-304
- pdf.
FACTORS IMPACTING STUDENTS’ SATISFACTION WITH A DIGITAL LEARNING APPLICATION FOR KNOWLEDGE TRAINING IN CHENGDU, CHINA

Han Yi

305-318
- pdf.
WHAT FACTORS DRIVE EDU-TOURISTS’ REVISIT INTENTIONS TO INTANGIBLE CULTURAL HERITAGE SITES IN JIANGXI, CHINA?

Peipei Hu

319-336
- pdf.
COLLABORATIVE MANAGEMENT MODEL FOR TEACHERS OF SINO-GERMAN EDUCATIONAL COOPERATION AT HIGHER EDUCATION INSTITUTIONS IN GUIZHOU PROVINCE, CHINA

Renhua Zhang, Thada Siththada

337-356
- pdf.
ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION INFLUENCING EMPLOYEE RETENTION AT BEIJING CAISHIKOU DEPARTMENT STORE CO., LTD.

Huina Ma, Chitralada Trisakhon

357-369
- pdf.
TRANSFORMATIONAL LEADERSHIP AND TEAMWORK AFFECTING EMPLOYEE PERFORMANCE AT TRIP.COM GROUP IN CHINA

Li Wang, Chitralada Trisakhon

370-381
- pdf.
PROFESSIONAL MORALITY MANAGEMENT MODEL FOR TEACHERS IN PRIVATE UNIVERSITIES IN HAINAN PROVINCE

Xiaohua Wang; Ganratchakan Lertamornsak, Suttipong Boonphadung

382-395
- pdf
THE INFLUENCE OF JOB CHARACTERISTICS ON JOB PERFORMANCE THROUGH QUALITY OF WORK LIFE AMONG EMPLOYEES AT GOHIGH NETWORKS CO., LTD.

Liwei Wang, Chitralada Trisakhon

396-410
- pdf
MOTIVATIONAL AND HYGIENE FACTORS AFFECTING EMPLOYEE PERFORMANCE AT LENOVO (BEIJING) CO., LTD.

Shouhua Liu, Chitralada Trisakhon

411-421
- pdf

Academic articles

BUSINESS FUNDRAISING AND BUSINESS EFFICIENCY IN THAILAND'S ONLINE BUSINESSES

Sumana Chantharat, Niwat Chantharat

422-433
- pdf
THE ROLE OF TEACHERS IN USING QUESTIONS TO CREATE A LEARNING ENVIRONMENT THAT PROMOTES SPEAKING SKILLS IN EARLY CHILDHOOD

Chompoopraw Mingmongkol , Sayomporn Tongnurdee , Pichayada Damkeaw

434-448
- pdf
THE INNOVATION OF POTENTIAL DEVELOP IN MEDIUM AND SMALL-SIZED ENTREPRENEURS FOR EXPORT THAI SEASONINGS TO THE WORLD MARKET

Niramon Tonthisirianusorn, Bussakorn Watthanabut, Wongwit Muenthep

449-458
- pdf

Vol. 12 No. 1 (2026): January-April, 2026

Research Articles

A STUDY AND DEVELOPMENTAL GUIDELINES FOR THE BEHAVIORAL EXERCISE OF POWER BY FEMALE EDUCATIONAL ADMINISTRATORS UNDER THE RATCHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

THE LEADERSHIP CHARACTERISTICS OF EDUCATIONAL ADMINISTRATORS THAT AFFECT THE PERFORMANCE OF TEACHERS IN THE KANCHANABURI SECONDARY EDUCATIONAL SERVICE AREA OFFICE

THE GUIDELINES FOR PREVENTING STUDENT DROPOUTS OF OPPORTUNITY EXPANSION SCHOOL IN THE HANKHA EDUCATION COORDINATION CENTER GROUP, UNDER THE OFFICE OF CHAINAT EDUCATIONAL SERVICE AREAS

THE ENHANCEMENT HUMAN CAPITAL COMPETENCY WITH DIGITAL INNOVATION TO SUPPORT THE NEXT-GENERATION AUTOMOTIVE INDUATRY IN THE EASTERN ECONOMIC CORRIDOR

FACTORS IN TRAVELING IN THE FORM OF "GLAMPING" FOR THAI TOURISTS TO EXPERIENCE A NEW TYPE OF ACCOMMODATION BUSINESS IN KANCHANABURI PROVINCE

ACTIVITY-BASED COST ANALYSIS: A CASE STUDY OF AN ELECTRIC APPLIANCE MANUFACTURING FACTORY

WORK MOTIVATION INFLUENCING TEAMWORK SKILLS OF EMPLOYEES IN A PRIVATE COMPANY IN THE BUSINESS OF PRODUCING CONSUMER PRODUCTS

CAUSAL FACTORS INFLUENCING THE ACCEPTANCE OF HUMAN RESOURCE MANAGEMENT APPROACH IN GIG ECONOMY FROM THE VIEWPOINT OF HUMAN RESOURCE PRACTITIONERS IN CHONBURI PROVINCE

THE DEVELOPMENT OF HIGH-PERFORMANCE ORGANIZATION INDICATORS OF SCHOOLS UNDER MUKDAHAN PRIMARY EDUCATIONAL SERVICE AREA OFFICE

THE INFLUENCE OF MARKETING STRATEGIES AND BRAND COMMUNICATION ON SERVICE SELECTION OF 3-STAR HOTELS IN NAKHON PATHOM PROVINCE

FACTORS INFLUENCING PERSONAL LOAN OF PRIVATE TEACHERS

THE STUDY OF THE COMPONENTS OF THE SOCIAL SERVICE-BASED LEARNING MANAGEMENT MODEL FOR DEVELOPING LEARNING SKILLS AND INNOVATION IN SOLVING COMMUNITY PROBLEMS FOR STUDENTS OF BUNDITPATANASILPA INSTITUTE OF FINE ARTS.

THE IMPACT OF LEARNING SKILL DEVELOPMENT FOR STUDENTS TOWARDS SUSTAINABLE DEVELOPMENT THROUGH SERVICE-LEARNING

THE FACTORS INFLUENCING THE INTENTION TO PURCHASE SMART SINGLE-DETACHED HOUSES (SMART HOMES) IN RAYONG PROVINCE

CONCEPTUAL METAPHORS IN THE THAI PICHAI-SONGKHRAM TEXTBOOK AND THE VISION IN ADMINISTRATIVE STRATEGIC PLANS

ANTECEDENT AND CONSEQUENCE FACTORS OF STRENGTHS USE FOR TEAM EFFECTIVENESS OF GOVERNMENT TEACHERS AND EDUCATION PERSONNEL

FACTORS AFFECTING JOB MOTIVATION AND EMPLOYEE ENGAGEMENT TO BE EMPLOYEE JOB SATISFACTION OF A COMPANY IN SAMUTPRAKARN PROVINCE

DEVELOPMENT GUIDELINES FOR SCHOOL TOILET SANITATION IN PRIVATE EDUCATIONAL INSTITUTIONS UNDER HAS STANDARDS

UNDERSTANDING ONLINE LEARNING SATISFACTION AND CONTINUANCE INTENTION AMONG POSTGRADUATE MATERIALS SCIENCE STUDENTS AT PUBLIC UNIVERSITIES IN CHENGDU

FACTORS IMPACTING PUBLIC UNIVERSITY STUDENTS' SATISFACTION WITH THE CREATION AND EXHIBITION OF INTELLIGENT 3D ARTWORKS: A CASE STUDY OF ART EDUCATION IN A COLLEGE, CHENGDU, CHINA

FACTORS IMPACTING STUDENTS’ SATISFACTION WITH A DIGITAL LEARNING APPLICATION FOR KNOWLEDGE TRAINING IN CHENGDU, CHINA

WHAT FACTORS DRIVE EDU-TOURISTS’ REVISIT INTENTIONS TO INTANGIBLE CULTURAL HERITAGE SITES IN JIANGXI, CHINA?

COLLABORATIVE MANAGEMENT MODEL FOR TEACHERS OF SINO-GERMAN EDUCATIONAL COOPERATION AT HIGHER EDUCATION INSTITUTIONS IN GUIZHOU PROVINCE, CHINA

ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION INFLUENCING EMPLOYEE RETENTION AT BEIJING CAISHIKOU DEPARTMENT STORE CO., LTD.

TRANSFORMATIONAL LEADERSHIP AND TEAMWORK AFFECTING EMPLOYEE PERFORMANCE AT TRIP.COM GROUP IN CHINA

PROFESSIONAL MORALITY MANAGEMENT MODEL FOR TEACHERS IN PRIVATE UNIVERSITIES IN HAINAN PROVINCE

THE INFLUENCE OF JOB CHARACTERISTICS ON JOB PERFORMANCE THROUGH QUALITY OF WORK LIFE AMONG EMPLOYEES AT GOHIGH NETWORKS CO., LTD.

MOTIVATIONAL AND HYGIENE FACTORS AFFECTING EMPLOYEE PERFORMANCE AT LENOVO (BEIJING) CO., LTD.

Academic articles

BUSINESS FUNDRAISING AND BUSINESS EFFICIENCY IN THAILAND'S ONLINE BUSINESSES

THE ROLE OF TEACHERS IN USING QUESTIONS TO CREATE A LEARNING ENVIRONMENT THAT PROMOTES SPEAKING SKILLS IN EARLY CHILDHOOD

THE INNOVATION OF POTENTIAL DEVELOP IN MEDIUM AND SMALL-SIZED ENTREPRENEURS FOR EXPORT THAI SEASONINGS TO THE WORLD MARKET

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