FACTORS INFLUENCING ENTREPRENEUR'S ACCEPTANCE OF THE RMTS-R2 SYSTEM IN THAILAND

Authors

  • Wongkrot Yothanak and Bordin Rassameethes Kasetsart University

Keywords:

Technology Acceptance Model, Attitude towards use, Entrepreneur

Abstract

This research aims to study factors that affect entrepreneur’s acceptance of RMTS R2 system. The study used questionnaires to collect information from 420 entrepreneurs and analyzed the data by using the structural equation model (SEM). The results showed that the develop of factors influencing external user's acceptance of RMTS R2 was congruent with empirical data as criterion as follows: CMIN/DF = 2.672, GFI = 0.940, CFI = 0.978, AGFI = 0.904, RMSEA = 0.063. The attitude towards usage was influenced by perceived ease of use and perceived usefulness. The acceptance of RMTS R2 was influenced by attitude towards use, awareness, trust, perceived risk and image.

References

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Published

2021-12-30

Issue

Vol. 7 No. 2 (2021): July - December

Section

Academic articles

License

The articles published are copyrighted by the Sarasas Journal of Humanities and Social Science. The opinions expressed in each article in this academic journal are those of the individual authors and do not reflect the views of Sarasas Suvarnabhumi Institute of Technology. The authors are solely responsible for all aspects of their respective articles. Any errors or inaccuracies in the articles are the sole responsibility of the authors.