TOURISM MANAGEMENT ACCORDING TO COMMUNITY GOOD GOVERNANCE IN CHANTHABURI PROVINCE

Abstract

The study of Tourism Management according to Community Good Governance in Chanthaburi Province is qualitative research. The objectives of this study were to study 1) tourism management conditions according to community good governance in Chanthaburi province 2) support and obstacle factors in tourism management according to community good governance in Chanthaburi province and 3) appropriate model of community tourism management according to good governance. There were 3 communities in this study included; 1)  Chanthaboon Waterfront 2) Tapon Community and 3) Rak Khao Bai Sri Community. The data was collected by qualitative method included; 1) focus group and 2) in-depth interview, and data analyzed by typological analysis, comparative analysis, and model of tourism management according to community good governance was clarified attribute evidence with professional or expert to good quality to use in actual operation.

The result revealed that; tourism management conditions according to community good governance in Chanthaboon waterfront has managed community tourism as naturally; there are 3 indicators are not clear including; 1) rule of law 2) ethics and 3) transparency. In addition, Tapon and Rak Khao Bai Sri Community have managed community tourism all of 6 indicators including; rule of law, ethics, transparency, participation, accountability and cost – effectiveness or economy. Moreover, the important supporting factors of tourism management according to community good governance in Chanthaburi province are government and private agencies, government policies that promote tourism, cooperation of community members, and community leader and public relations media. Whereas, the obstacle factors of tourism management according to community good governance in Chanthaburi province are community utilities, lack of planning for long-term tourism management, lack of strength and motivation to attract tourist, and the main occupation of members. Furthermore, the appropriate model of community tourism management according to good governance is community should manage community tourism all of 6 indicators for effective and successful tourism management and resulting in economic and social development of community.