MANAGEMENT FOR NON-ALCOHOLIC SONGKRAN FESTIVAL : A CASE STUDY OF RICE FAMILY ROADS OF THAILAND.

Abstract

This research is a qualitative research study by using in-depth interview techniques semi-structure. Aims to study the management for non-alcoholic Songkran of Rice Family roads in Thailand. This is qualitative research by using a review of document data and in-depth interviews with related viz the host a sponsored non-alcohol event 8 persons Thai health promotion foundation Professional Academics 10 persons and related persons 8 persons Private agency 8 persons total 34 informants. This research study aims to study principles and methods for managing non-alcoholic Songkran of Rice Family roads in Thailand..  Scope of study 8 areas consisting of Determine  Khao Niew Road khon kaen Province, Khao Suk Road, Ang Thong Province, Khao Mao Road, Maha Sarakham Province,  Khao Hommari  Roi Et Province, Khaoyam Road, Pattani Province, Khao Rai Road, Uthai Thani Province, Khao Kaib Ngadam Road, Tak Province and Khao Thip Road, Chanthaburi Province. The scope of education by selecting areas for education that is managed under the concept “No Alcohol area is Safety Zone” The study indicated that the starting point must have good leaders, potential partners, various network Including government agencies Private social network organizations and network organizations are interrelated work together voluntarily, with goals and plans, work together, divide, do and support each other. To achieve the goal which consists of 4 aspects including Planning, Organizing, Leadership and Controlling. There are 2 supporting factors including network and participation. that is important to manage for non-alcoholic Songkran of Rice Family roads in Thailand.