FACTORS INFLUENCING THE DECISION TO STUDY FOR A BACHELOR DEGREE, FACULTY OF ADMINISTRATION AND MANAGEMENT, KING MONGKUT’S INSTITUTE OF TECHNOLOGY LADKRABANG: A CASE STUDY OF THE ACADEMIC YEAR 2018 ADMISSION

Abstract

The purpose of this research was to study the factors affecting the decision to study for a bachelor's degree in the Faculty of Administration and Management, to study the factors affecting the institutional image that affects the decision to study for a bachelor's degree. To study the course factors affecting the decision to study for a bachelor's degree. To study the personal reasoning factors affecting the decision to study for a bachelor's degree, the steps are 1) to study the concepts, theories and related research documents. and summarize the data by analyzing the theoretical content in order to use the data to draw up a conceptual framework for research; 2) formulate a conceptual framework for factors affecting the decision to study for a bachelor's degree. A case study of students, Admission-Accepting directly to the academic year 2018 and using the questionnaire to test with the population used in this study, including students from various educational institutions in every region of the country applying for the system selection examination. Admission-Direct admission of the Faculty of Administration and Management, King Mongkut's Institute of Technology Ladkrabang, Bachelor's Degree, Academic Year 2018, who are eligible to study and register students successfully. A total of 791 participants were analyzed by analyzing the results obtained from the data in all questionnaires. The discussion results were presented in the form of a handout table.

The results showed that the opinions of the respondents on the factors affecting the decision to study for a bachelor's degree Overall, the results of the study revealed that the respondents had opinions about the factors affecting their decision to pursue a bachelor's degree. The overall bachelor's degree level has the highest level of mean (  =4.5, SD = 0.76). Considered individually Ranked # 1 on the list is the image of the board of management. With the highest average level (  = 4.54, S.D. = 0.87) and the results according to the objectives 1) From the study found that the students who answered the questionnaire had the level of opinions about factors affecting the decision to choose to study at the undergraduate level the overall picture is the image factor of the Faculty of Management and Management. Objective 2: From the study, it was found that the students who answered the questionnaires had opinions about the image aspect of the Faculty of Management and Management which had an effect on the decision to choose to study further. Undergraduate Is the Faculty of Management and Management, which has long been a famous public school Bachelor's degree, is the Faculty of Management and Management. Admission-Direct Objective 4) From the study, it was found that the students who answered the questionnaire had the level of opinion about the personal reasoning factors that affect the decision to choose to study at the undergraduate level, namely the Faculty of Management and Management. Subjects meet the needs of students.