THE INFLUENCE OF NORMS, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED VALUE ON PASSENGER SATISFACTION OF BUS NO. 166 OF THE BANGKOK MASS TRANSIT AUTHORITY
Keywords:
Passenger satisfaction, Norm, Perceived value, Public transport, Perceived usefulnessAbstract
The understanding of passenger satisfaction is essential for encouraging public transport usage. This study evaluates the drivers of passenger satisfaction with public transport, hence contributing specifically by analyzing the influence of norms in public transport use. In this study, survey data were collected in Nonthaburi, Thailand, and the multiple regression method was used to validates the research framework. The survey was conducted in a sample of 473 participants. The study found that passenger satisfaction is positively related to (i) perceived value, (ii) perceived ease of use, (iii) perceived usefulness, and (iv) norms, of public transport, receptively. Hence, it is important to address passenger needs to ensure public transport ridership in the future. Government can develop public transport performance by using the factors this study investigates to monitor and improve public transport service performance.
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