INFLUENCING FACTORS OF BEHAVIORAL INTENTION TO USE ONLINE LEARNING AMONG HIGHER VOCATIONAL STUDENTS IN CHENGDU
Keywords:
Online Learning, Satisfaction, Trust, Attitude, Behavioral IntentionAbstract
This research examines the influencing factors of behavioral intention to use online learning among higher vocational students in Tianfu Vocational College of Chengdu, China. The research model involves perceived ease of use, perceived usefulness, attitude, trust, satisfaction and behavioral intention to use online learning. Population and sample size of 500 second-grade students were accounted for the data collection by questionnaire distribution. The sample techniques include purposive, stratified random, and convenience sampling. For preliminary test, the results of index of item objective congruence (IOC) and Cronbach’s Alpha coefficient of 50 samples were acceptable to proceed the data analysis. Afterwards, confirmatory factor analysis (CFA) and structural equation modeling (SEM) approach were carried out to confirm data’s validity, reliability and goodness of fit. In results, perceived ease of use significantly influenced perceived usefulness and attitude. Trust had a significant influence on satisfaction towards behavioral intention. In contrary, perceived usefulness had no significant influence on attitude and behavioral intention, and attitude did not have a significant influence on behavioral intention. This research contributes to academic researchers and school management executive to efficiently promote the use of online learning during the concern of COVID-19 pandemic.
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