CRYPTOCURRENCY PLATFORM SELECTION IN THAILAND
Keywords:
Cryptocurrency Trading, Selection, PlatformAbstract
This research aimed to investigate cryptocurrency platform selection of investors who trade cryptocurrency. Data were collected online from 648 people with the age of 18 years and above who use cryptocurrency platforms. The study result found education level, income, how to use, and platform could forecast the model correctly 72%. Suggestions for research result application are as follow: In terms of business suggestions, platform developers who would like to promote attitude towards using platforms should strengthen perceived usefulness by letting users perceive that the platforms enable them to trade cryptocurrency at any place and any time, including encouraging users to perceive that the platforms have popular currencies and diversity of currencies. In addition, platform developers should enhance perceived ease of use in applying and using by oneself, such as preparing public relations media to promote perceived usefulness and perceived ease of use to ensure users have a positive attitude towards how to use the platforms. In terms of academic suggestions, E-banking experience and E-wallet experience were not brought to this study. Thus, an additional study on this matter should be conducted in future research.
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