RESEARCH ON TALENTS’ BEHAVIORAL INTENTIONS TO PARTICIPATE COLLABORATIVE TALENT CULTIVATION IN CHENGDU-CHONGQING ECONOMIC CIRCLE
Keywords:
Higher education, Collaborative talent cultivation, Subjective norms, Behavioral intention, SubjeChengdu-Chongqing economic circle.Abstract
This research intends to examine the determinants of talents’ behavioral intentions to participate universities’ collaborative talent cultivation in Chengdu-Chongqing Economic Circle. A conceptual framework is developed to propose six hypotheses, which includes perceived benefits, perceived usefulness, effort expectancy, self-efficacy, subjective norms, attitude and behavioral intention. Quantitative method was adopted to distribute questionnaires to 480 participants. The sampling techniques were judgmental, stratified random and convenience samplings. Before the data collection, Item Objective Congruence (IOC) Index and Cronbach’s Alpha were applied to confirm validity and reliability. Confirmatory factor analysis (CFA) and structural equation model (SEM) were used to analyze the results and test the proposed hypotheses. The results show that perceived usefulness and self-efficacy significantly impact on attitude. Additionally, subjective norms and attitude significantly impact behavioral intention. On the other hand, perceived benefits and effort expectancy have no significant impact on attitude. In conclusion, more emphasis should be put on talents’ attitude and subjective norms in order to increase their behavioral intention to participate universities’ collaborative talent cultivation in Chengdu-Chongqing Economic Circle.
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