FACTORS AFFECTING THE PARTICIPATION OF ENTREPRENEURS IN THE MANAGEMENT OF CHATUCHAK MARKET

Authors

  • Pawit Jongnapasirikul Master’s Degree Student of Arts Program in Development Administration, Suan Sunandha Rajabhat University
  • Chandej Charoenwiriyakul Lecturer of Suan Sunandha Rajabhat University

Keywords:

Participation, Management, Chatuchak Market

Abstract

The objectives of this research were to 1) study the level of participation, knowledge, understanding, attitude, and confidence of entrepreneurs in the management of Chatuchak market; 2) to compare the participation of entrepreneurs in the management of Chatuchak market. 3) To study the factors affecting the participation of entrepreneurs in the management of Chatuchak Weekend Market. A questionnaire was used to collect data with 385 merchant operators in Chatuchak market using descriptive statistics, t-test, F-test, and multiple regression analysis. The results showed that 1) the participation was at a moderate level, knowledge, confidence, and understanding were at a high level and attitudes were at a moderate level.2) Operators with different ages and types of stores. There was no difference in the participation of entrepreneurs in the management of Chatuchak market. Sex, education level and average monthly income were not different. 3) Knowledge, understanding, attitude and confidence affect participation in the management of Chatuchak Market.

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Published

2024-12-26

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Research Articles