FACTORS ORGANIZATION ADMINISTRATION AFFECTING THE POTENTIAL DEVELOPMENT OF FOOD SUPPLEMENT BUSINESS ENTREPRENEURS IN BANGKOK

Abstract

This research aims to 1) study the potential development of supplement business entrepreneurs and organizational management in Bangkok.2) Compare the potential development of food supplement business entrepreneurs in Bangkok area classified by personal factors and 3) study the organizational management factors affecting the potential development of supplement business entrepreneurs in Bangkok area. The questionnaire was used as a tool to collect information from 260 Thai food supplement business entrepreneurs used descriptive statistics, t-test, F-test and multiple regression analysis. The results of the research were as follows: 1) The development of potential entrepreneurs in the supplement business in Bangkok was at a high level. When considering each aspect, it was found that it was at a high level, sorted as follows. The self-management team, the relevance of the employees, the overall quality management. At the moderate level, including Integrated technology and organizational learning2) Respondents with different educational levels had different potential development of supplement business entrepreneurs in Bangkok. Gender, age, and income were not different; and3) Organizational management factors, organizational structure, system, management style, personnel, and shared values ​​affect the development of food supplement entrepreneurs in Bangkok. By the results of this research, business operators in industries related to the supplementary food business or businesses in the same supply chain can be used as a guideline for formulating policies for organizational development to have higher potential in order to support internal competition and the speed of current change.