USAGE AND FACEBOOK LITERACY OF HIGH SCHOOL STUDENTS IN CHAIYAPHUM PROVINCE

Abstract

This research aims to study the usage behavior and media literacy of Facebook of Chaiyaphum high school students. Use the data collection method with a questionnaire of 400 people. The results showed that (1) the majority of the sample had daily Facebook habits; Duration 15 – 30 minutes The place to use it is at home or accommodation. With a smartphone-style mobile device (2) A sample of Facebook media literacy skills in areas including access, analysis, media assessment, creativity, more than any other group was the 15-year-old group, female.   (3) Gender correlates with the duration and purpose of use, to chat or communicate, to make new friends and to entertain/relax. Age correlates with the purpose of using it to keep up with daily news and situations (4) Every Facebook media literacy skill varies by gender (5) Females have an average level of Facebook media literacy over males. (6) Facebook media usage behavior, including frequency, duration, and equipment. (7) Behavior of using Facebook to make new friends, trade products, live events, etc. Create events and play games It is associated with a very small level of media literacy, statistically significantly opposed.