• Ran Wei College of Computer and Information Science College of Software, Southwest University


Mobile Video Application, Generation Z, Science Students, Behavioral Intention, Use Behavior


Mobile video applications have a second opportunity because of their convenience, real-time, and distance-free features. This research explores the factors that influence the use behavior of mobile video apps among generation Z in Chongqing, China. These factors are determined by perceived ease of use, usefulness, social influence, habit, facilitating conditions, behavioral intention, and user behavior. The researchers used quantitative research methods and non-probabilistic sampling as sampling tools. A total of 500 science college students studying and using mobile video apps in Chongqing, China, were invited to participate in the study. In this research, structural equation models (SEM) and confirmatory factor analysis (CFA) were used to model fit, reliability, and validity. The results show that perceived ease of use, social influence, and habit significantly affect the behavioral intention towards use behavior.


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