THE PERCEPTION OF COLLEGE STUDENTS TOWARDS BEHAVIORAL INTENTION TO USE CHAOXI ONLINE LEARNING PLATFORM IN CHENGDU, CHINA
Keywords:
Self-Efficacy, Attitude, Subjective Norms, Behavioral Intention, Use BehaviorAbstract
The use of online learning in higher education after the decline of COVID-19 has been debated. This quantitative study investigates factors impacting students’ behavioral intention to use Chaoxi online learning platform in Chengdu, China. The questionnaire was distributed to 500 third-year students from three selected colleges in Chengdu. The sampling methods are judgmental, stratified random, and convenience sampling. The study was measured with the index of item-objective congruence (IOC) and pilot test (n=50) to ensure content validity and construct reliability. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were the main statistical tools. The results showed that perceived ease of use significantly impacts perceived usefulness. Perceived usefulness and subjective norms significantly impact attitude. Subjective norms, self-efficacy, and attitude significantly impact behavioral intention towards use behavior. Nevertheless, perceived ease of use and self-efficacy directly impact attitude but not significant.
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