FACTORS INFLUENCING THE PURCHASE INTENTION OF ELECTRIC VEHICLE OF THE VISITORS TO THE MOTOR EXHIBITIONS IN BANGKOK THAILAND
Keywords:
Electric Vehicle, EV, Purchase Intention, Thailand, TAM, TPB, IDT, VBNAbstract
Purpose: This research aimed to examine the factors influencing the purchase intention of electric vehicle (EV) of the visitors to the 2 motor exhibitions held in Bangkok Thailand. The outcomes of the study can server as indicators for the EV industry development in Thailand. The conceptual frame consists of 10 variables. Research design, data, and methodology: This study used survey research design. Before distributing the questionnaire, Item-Objective Congruence and pilot test of Cronbach's Alpha were used to test the content validity and reliability. The questionnaire was then distributed online to target population. Nonprobability sampling was applied to screen the qualified respondents who passed all 4 screening questions. Then nonprobability quota sampling was applied to decide the number of qualified respondents to be randomly selected from each subgroup of datasets to form the 500 samples for this study. Data was analyzed by utilizing Confirmatory Factor Analysis and Structural Equation Modeling to validate model’s goodness of fit and examine the relationship among variables for hypothesis testing. Results: The results of the study confirm that consumers’ technological knowledge about EV has significant influence on their perceived usefulness and perceived ease of use of EV, and perceived ease of use has significant influence on perceived usefulness of EV; however, perceived usefulness of EV has no significant influence on consumers’ attitude toward behavior. In addition, consumers’ perceived ease of use of EV has significant influence on their attitude toward behavior which then significantly influences on the purchase intention of EV. Moreover, ascription of responsibility has significant influence on personal norms, and personal norms has significant influence on the purchase intention of EV. Finally, the research findings also confirmed that range anxiety, price sensitivity, and financial factors all have significant influence on the purchase intention of EV. Conclusions: This research has successfully proved to confirm 10 out of 11 hypotheses in the conceptual framework which can provide both theoretical and practical guidance to automotive manufacturing companies, car dealers, and government agencies to better understand consumer’s purchase decision making factors so that better as well as more appropriate strategies and policies can be formulated and implemented accordingly and with synergy in order to boost consumer purchase intention of EV in Thailand.
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