MANAGERIAL INNOVATION OF REAL ESTATE ENTERPRISES AFTER CORONA VIRUS PAN EPIDEMIC CRISIS PRACHUABKIRIKHAN PROVINCE

Abstract

This research aimed to 1) study Managerial Innovation of Real Estate Enterprises after Corona Virus19 pan Epidemic crisis Prachuabkirikhan Province. 2) study correlation between Managerial Innovation of Real Estate Enterprises with managerial Innovation factors. 3) study an appropriate approached of managerial Innovation in Real Estate Enterprises after crisis of Corona Virus pan Epidemic.

This was mixed methodology, Qualitative research apprised with 17 key informants in       depth interview. Analytical data was thematic analysis. Quantitates research, 400 consumers, entrepreneurs and real estate personnel were sample of this research. Questionaries were data collection tools. Statistical analysis were percentages, mean, standard deviation, t test ANAOVA F Pearson correlation and Multiple regression.

Major results were as follows; 1) Managerial Innovation of Real Estate Enterprises after Corona Virus pan Epidemic crisis Prachuabkirikhan Province were high level. 2) correlation between managerial Innovation of Real Estate Enterprises after Corona Virus pan Epidemic crisis with managerial Innovation factors were statistical positive correlation. 3) Managerial Innovation factors could forecasted managerial Innovation of Real Estate Enterprises after Corona Virus pan Epidemic crisis at 39.0 %, meanwhile appropriate approach were consist of Political, Economic Social and Technology law and ecology context factors ,component of Innovation organization factors ,Innovation Process factors Innovation marketing factors ,and strategic management.