CREATING AN IMPRESSIVE EXPERIENCE FOR CHINESE CUSTOMERS TO MAKE THEM DECIDE TO BUY USING SALES COMMUNICATION CHANNELS ON THE ALIPAY AND WE CHAT APPLICATIONS IN CHINESE

Abstract

Chinese tourists are considered the main customer group that helps drive and drivethe Tourism market in Thailand to grow significantly. The most popular products are products processed from Thai fabric or Thai handicraft products. Creating an impressive experience for Chinese customers to make them buy products. It is one way to increase the opportunity to generate business income for entrepreneurs who can adapt quickly. Including the ability to choose appropriate channels for approaching customers to provide information and guidelines for entrepreneurs to improve and organize souvenir shops, that can meet the real needs of Chinese tourists. By developing new methods for reaching more groups of service recipients. Many stores try to increase the sought to enhance the customer's experience of their brands to differentiate themselves from competitors that offer similar products and services. The strategies that are used to create a good experience for customers, it create a good image for buyers. By creating the impression that customers will receive from the brand. Whether the employees communicate in Chinese, Including using the AliPay and We Chat applications. They are platforms that are popular with Chinese tourists as communication channels for online purchases and convenient and fast payment methods. This characteristic is alike a one-stop shop. That helps impress customers and can answer the needs of travelling in Thailand. It affects the feelings and decisions of customers about returning to use the Thai fabric processed products business again. Including attracting more purchasing decisions from new customers in the future.