CHALLENGES AND STRATEGIES IN IMPLEMENTING A CENTRAL CLEARING HOUSE FOR UNIFIED TICKETING IN BANGKOK METROPOLITAN REGION'S PUBLIC TRANSPORT

Abstract

The study examines the challenges in implementing a Central Clearing House (CCH) for a unified ticketing system in Bangkok's public transport network in Thailand. The qualitative approach was conducted. In-depth interviews were used with eight key informants, employing purposive sampling. Content analysis was used to analyze the data. The findings illuminate the multifaceted challenges inherent in the implementation of a CCH in Thailand. The research underscores the necessity of meticulous planning, robust legislative frameworks, and collaborative synergy between governmental bodies and private sectors as fundamental strategies to navigate these complexities. The study further highlights that the endeavor to institute a CCH is not merely a response to logistical and operational challenges but also a strategic alignment with the global evolution of public transportation systems. This alignment is indicative of an acute awareness of and responsiveness to the dynamic needs and anticipations of contemporary commuters. The research posits that the realization of a more interconnected and efficient transit network is pivotal in meeting these evolving consumer demands and contributing to the broader discourse on urban mobility solutions.