EXPLORING FACTORS INFLUENCING THE INTENTION TO USE E-LEARNING MANAGEMENT SYSTEMS AMONG VULNERABLE WOMEN IN DEVELOPING COUNTRIES: A STUDY OF NON-PROFIT ORGANIZATION PARTICIPANTS

Authors

  • Anna Kazanskaia Ph.D. Candidate in Technology, Education and Management, Graduate School of Business and Advanced Technology Management, Assumption University of Thailand.

Keywords:

E-Learning, Non-Profit Organization, Personal Innovativeness, Attitude, Intention to Use

Abstract

This research aims to explore factors that influence the intention to use e-learning management systems among 500 vulnerable women attending non-profit organizations in developing countries. The factors under investigation encompass computer self-efficacy, perceived usefulness, perceived ease of use, user satisfaction, personal innovativeness, and attitude. Employing a quantitative research design, the study involved the distribution of self-administered questionnaires to the target population for data collection. The research employed rigorous methods, including the Item-Objective Congruence (IOC) index, pilot testing, Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM), to analyze the data and draw meaningful research conclusions. The study yielded confirmation of hypotheses relating to the significant influence of perceived ease of use, attitude, and user satisfaction on the intention to use e-learning systems. Perceived ease of use has a significant influence on perceived usefulness and attitude. However, computer self-efficacy has no significant influence perceived usefulness. Perceived usefulness and personal innovativeness have no significant influence intention to use. In conclusion, the findings emphasize the paramount importance of fostering a positive attitude towards technology in the context of e-learning implementation.

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2024-12-26

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