DETERMINANTS OF ATTITUDE AND PURCHASE INTENTIONS REGARDING ELECTRIC VEHICLES AMONG CONSUMERS IN SHANGHAI, CHINA

Pan Zhiming

Authors

Pan Zhiming Guangxi Minzu University, China

Keywords:

Knowledge, Environmental Concerns, Attitude, Purchase Intention, Electric Vehicles

Abstract

This research aims to determine the factors influencing the attitude and purchase intentions of Chinese consumers towards electric vehicles in Shanghai, China. This study adopts quantitative analysis of the electric vehicle flagship stores in three of Shanghai's most famous shopping plazas. The sampling method includes judgmental, quota and convenience Sampling. The item-objective congruence index and Cronbach’s alpha were assessed in a pilot study (n = 30) to evaluate validity and reliability. The Structural Equation Model (SEM) and Confirmatory Factor Analysis were used for the data analysis, including model fit, reliability, and validity of the constructs. The results explicated that environmental concerns, knowledge, stereotypes, and price sensitivity significantly impact consumers' attitudes toward electric vehicles and purchase intention in Shanghai, China. In conclusion, it is recommended that businesses and managers understand consumers’ accurate intentions to increase consumers’ attitudes and purchase intentions toward electric vehicles.

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