FACTORS AFFECTING BEHAVIORAL INTENTION OF TRADITIONAL CHINESE MEDICINE UNDERGRADUATES FOR BLENDED EDUCATION

Han Yuting

ผู้แต่ง

Han Yuting Sichuan College of Traditional Chinese Medicine, China.

คำสำคัญ:

Blended Education, Rain-Classroom Teaching System, Behavioral Intention

บทคัดย่อ

This quantitative investigation examined the behavioral intention of Chinese Medicine Undergraduates in Chengdu, China, toward blended education using the Rain Classroom Teaching System, as well as the key factors that significantly influenced it. The researcher assessed Perceived Ease of Use, Perceived Usefulness, System Quality, Information Quality, Attitude, and Satisfaction to see if the effects of each of these variables influenced target TCM undergraduates' behavioral intention. The researcher administered questionnaires to TCM undergraduates and employed statistically exploratory approaches to determine 493 valid information. In this assessment, the judgmental and quota sampling strategies were utilized. Confirmatory Factor Analysis and the Structural Equation Model were implemented to establish the causal association connecting the aspects under assessment. This statistical examination discovered that every hypothesis was supported, with system quality providing the strongest direct influence on satisfaction. Each hypothesis has been verified to accomplish the research objectives. As an interpretation, educational division administrators at target institutions are encouraged to examine the significant improvements to the current blended education implementation strategy to improve TCM undergraduates' learning behavioral intentions.

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