FACTORS IMPACTING UNDERGRADUATE ATTITUDE AND BEHAVIORAL INTENTION TO USE ONLINE FOOD DELIVERY IN CHENGDU, CHINA
Keywords:
Online Food Delivery, Perceived Ease of Use, Attitudes, Perceived Usefulness, TrustAbstract
This study explores the factors influencing undergraduate students' behavioral intention to use online food delivery services at three public universities in Chengdu, China. Key factors such as perceived ease of use, attitude, usefulness, trust, performance expectancy, social influence, effort expectancy, and behavioral intention were examined. A sample of 500 students was surveyed using a multistage sampling strategy, and the data was analyzed using Confirmatory Factor Analysis and Structural Equation Modeling. The results showed that social influence strongly impacted students' behavioral intentions. The study suggests that online food delivery service providers improve service quality and app design to enhance the user experience. Additionally, university administrators should use these findings to improve off-campus restaurants, platforms, and on-campus dining services, promoting healthier eating habits among students.
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