FACTORS IMPACTING UNIVERSITY STUDENTS' SATISFACTION WITH THE BUDDHA PAINTING CREATION COURSE: A CASE STUDY IN A COLLEGE OF FINE ARTS AND ART DESIGN IN SICHUAN, CHINA
คำสำคัญ:
Satisfaction, Competence, Responsiveness, Administration, Reliabilityบทคัดย่อ
This study investigates factors influencing college students' satisfaction with the Buddha painting creation course in a fine arts college in Sichuan, focusing on competence, reliability, responsiveness, administration, helpfulness, and learning outcomes as predictors. A pilot test (n=30) ensured validity and reliability using the project-objective agreement index and Cronbach's Alpha. The main study (n=90) employed quantitative methods and multivariate regression analysis to confirm significant relationships. Results indicated competence, responsiveness, and administration significantly impacted satisfaction, while reliability, helpfulness, and learning outcomes did not. A paired sample T-test (n=30) post-strategic plan revealed significant improvements in competence, responsiveness, and administration, highlighting their role in enhancing satisfaction and educational outcomes.
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