MOTIVATIONAL FACTORS THAT DRIVE ORGANIZATIONAL COMMITMENT AMONG EMPLOYEES AT BEIJING COMPIT SPORTS TECHNOLOGY CO., LTD.
คำสำคัญ:
Motivation Factors, Hygiene Factors, Organizational Commitmentบทคัดย่อ
The purpose of this study was to investigate the motivational and hygiene factors influencing employees' organizational commitment at Beijing Compit Sports Technology Co. Ltd. The study employed quota sampling to select a sample of 254 employees from a known population of 700. The research instrument was a structured questionnaire developed based on relevant theories and literature. The data were analyzed using descriptive statistics and multiple regression (using the Enter method) at the 0.05 significance level. The findings showed that motivational factors, especially achievement, recognition, and responsibility, significantly influenced organizational commitment with a predictive power of 41.7%. In addition, hygiene factors such as supervision, relationships with supervisors, job security, and compensation and welfare also had a statistically significant impact on organizational commitment, with a predictive power of 31.6%. These results suggest that improving both motivation and hygiene factors can effectively strengthen employees' organizational commitment and thus provide valuable insights for organizational development and human resource management.
เอกสารอ้างอิง
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