The Study of the Guidelines for improving Satisfaction and Social Media In the Protection of Consumers from the Opinion of the Consumer Protection Network
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Abstract
The purpose of this research was to study the behavior of people using social media, social communication needs, satisfaction with social media content design and formatting, the use of social media for consumer protection, and overall satisfaction with consumer protection. The study was quantitative research. The target group of the Consumer Protection Network consisted of 180 people who voluntarily answered the questionnaire from July 16-21, 2021. The results showed that the first channel they received news from on social media was the Fan Page, and the second one was YouTube. The first issue they needed was a campaign to promote consumer rights, which was followed by law enforcement for consumer protection. The first factor in social media satisfaction was attractiveness, followed by proper, clear, and beautiful illustrations.
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