Soft Power (5F) Type for Various Appl Affecting Decision Making to Travel to Nakhon Si Thammarat Province
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Abstract
The study on whether soft power (5F) affected tourism in Nakhon Si Thammarat Province had the objective of studying soft power (5F) and other factor that attracted tourists to travel to Nakhon Si Thammarat Province. It was qualitative research, and the interview form was completed by the target group, consisting of 30 Thai tourists traveling to Nakhon Si Thammarat Province. The interview form were collected, and the information was analyzed to meet the objectives. The research findings revealed that there were four soft power aspects and another aspects that communicated with tourists about traveling to Nakhon Si Thammarat Province. The four categories of soft power – 1) festivals, 2) food 3) film or other visual media, and 4) fashion-were ordered from most to least important. However, when it came to martial arts, Thai boxing was unable to entice a group of tourists to the province of Nakhon Si Thammarat. In addition to the aforementioned factors, there was also beautiful nature.
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