การใช้ “ซอฟต์ พาวเวอร์”(อิทธิพลอ่อน) อย่างมีประสิทธิภาพ: การใช้สื่อในการช่วยเมืองให้ใช้เทคโนโลยีที่ทันสมัยเพื่อการเปลี่ยนแปลงทางสังคม

บทคัดย่อ

Abstract

Smart cities are all the rage as governments and tech companies promise a dazzling future of innovation. But many initiatives end up as slogans rather than real solutions, failing to use technology to make people's lives better. What if we saw “smart cities” differently – as an opportunity to bring people together, meet local needs, and spread change that benefits more communities? This paper argues that cities and media can partner to develop smart cities as “effective soft power”: initiatives that directly improve lives, share knowledge for others to adapt, and spread benefits at scale. Media should report how technology helps real people in their neighborhoods. Show what's working and how others can achieve similar results. Ask hard questions about who's included and what's getting better. This challenges leaders to pursue smart cities that serve citizens first. Cities must focus on results, not hype. Work with communities to set priorities. Invest in programs that enhance sustainability and equity. And share frameworks, data, and tools so more places can succeed. By listening to people and measuring actual progress, cities gain credibility and influence. Together, media and cities can transform “smart cities” into a movement that matters: one where technology and governance enhance wellbeing through cooperation on shared interests where people enjoy quality of life improvements and participate in future-building. This paper shares a vision for how we can all help turn “smart cities” into “effective soft power” that benefits society. By focusing on people, progress and partnership with shared aims, smart cities become a catalyst for change that matters.