Comparing gender, age groups, living areas, seeking information from secure and creative media outlets in various forms, regarding sustainable fashion data
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Abstract
This research is quantitative research. The purpose of this study was to investigate the additional value of rags as well as the decision-making process for purchasing upcycling products. The researcher collected data by conducting the filling out quantitative research questionnaires. The study included 52 consumers of fabric scrap products. The research sampling was non-specific sampling methods. Data were analyzed using statistics: mean score, percentage, frequency, standard deviation T-test and Anova
The results of this study showed that gender differences in the decision-making process for buying second-hand fabric that creating value-added are difference at statistically significant at 0.05, but with different ages and domicile, the decision-making process for buying second-hand fabric that creating value-added is not different. The study could serve as a guideline for policy recommendations from the Environment Agency or other related organizations to promote SME products made from fabric scraps, or the information could be used for marketing to create a purchasing decision process that effectively reaches consumer groups.
Keywords: Fabric Scraps, Added Value, Purchasing Decision Process
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