Evaluation of the use of social media in selling community products: the case of Facebook, Public group, community products, Pathum people

Abstract

This research aimed to evaluate the use of social media in selling community products, the case of Facebook, public groups, community products, Pathum people. The population was the number of members in the group of 1,688 users. The sample size is 342 users with online convenience sampling method. Instruments used in the research include Facebook Page and questionnaires. Statistics used in the research including frequency count, percentage and correlation. The research found that most users were 18-25 years old and a bachelor's degree education, get to know the page from friends' recommendations and advertisements, follow the page 1-2 times per month. There is a high level of satisfaction with the product and Facebook Page. Important factors that affected the decision to purchase products include supporting the community economy, product quality, and reliability. Media of interest was images, text, and video. Active hours were 1:00-8:00 p.m. Sunday was the most interactive day. The types of products sold cover a wide range such as food, beverages, cosmetics, and cleaning products. and handicraft products. The suggestions were to increase interest and modernity of content, and internationalization by using English, and improved the post format to attract attention and reliable including increasing sharing and shooting advertisements to increase visibility. These developments enhance growth and greater access.