The Development Series of Tourism Media Contributing Communities in the Songkhla Lake Basin Area
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Abstract
This research aimed to develop a series of media and promote tourism in the Songkhla Lake basin area to be well known. Studying the satisfaction of the audience who watched the series of media tourism contributions by the community of the Songkhla lake basin area. The sample used by the researcher is Internet users, sampled into 4 groups according to the media of each community.
For instance, The development series of Tha Hin Community, Tha Hin Sub-district, Sathingpra District, Songkhla Province, Baan Khao Nai Community in Choengsae Sub-district, Taksin District, Songkhla Province, Koh Mak Community, Koh Mak Sub-district, Pak Phayun district, Phatthalung Province, and Koh Tao Community, Koh Tao Sub-district, Koh Tao Sub-district, Pa Phayan Province, Phatthalung Province. There are 385 people in each media series from 1,540 people by calculating the sample using the Caucran formula. In the case that the exact population is unknown. The tools used in this research are the tourism media contributing communities in the Songkhla lake basin communities. For instance, video, label publications, brochures, and quality assessments of visitor satisfaction about a series of tourism media developed by the community of the Songkhla lake basin area. The statistics used to analyze the data are average and standard deviation. The results of the research found that the series of tourism-promoting by the community of tourism media developed by the community in the Songkhla lake basin area, Tha Hin Community has of very good quality. Mak island and Koh Tao communities were of good quality when considering the content and media assessed by the media professionals found that the sample who accessed the form. It can be seen that the development of a series of tourism media developed by the community in Songkhla lake basin in all covered areas can make the audience acknowledge the local living and attractions more. To increase co-inspiration in conserving the local living, culture, and the existence of natural resources. That lead to the next generation will continually return to develop the community further through the process of participation in designing a series of media tourism by communities that made the tourism media by communities suitable to use as a media to provide knowledge for the benefit and guidance of communities to be more well known.
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