“Song Kram Som Ros”: Narrative Elements and Social Communication Patterns of Television Dramas

Abstract

This research aims to study and analyze the narrative elements and social communication patterns that appear in the     21 episode drama “Song Kram Som Ros”, which is a newly produced drama that was ranked as the most popular in April - June 2024 through a concept and theory framework with qualitative scientific methodology by monitoring broadcast content and analyzing content analysis context analysis to analyze the structure, narrative elements and social communication patterns appearing in the drama. The study found that “Song Kram Som Ros” is based on the structure and composition of the drama, which consists of intensive execution to the top of the story (Climax) until it resolves the situation and leaves comments for the audience to think and distinguish the contents of the drama in a enjoyable way. The Social communication drama presents communication about law and the justice process 1) Focus on presenting divorce and family problems by providing knowledge, understanding and creative problem solving. 2) Providing knowledge about family law that is easy to understand and applicable in current society and communicating family and relationship issues 1) Presenting ideas for solving family problems peacefully. 2) Presentation of structural and complex social issues 3) Inserting ideas from the characters' actions. This shows that “Thai dramas” can be creative and socially driven if producers focus on creating dramas that are educational, stimulate thinking. Drama is a media that can reach and communicate with society in a quality way, both commercially and socially.