Decision Making Factors of Thai Tourists Travelling in Tak Special Economic Development Zone

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Chaiwut Chairerk
Seri Wongmontha

Abstract

          Research on decision making factors of Thai tourists travelling in Tak special economic development zone. The purpose of this study was to study the demographic characteristics and factors affecting the decision of Thai tourists traveling in Tak special economic zone. To provide an appropriate way to manage appropriate tourism in Tak Special Economic Zones. This study was carried out on a sample of 400 Thai tourists traveling in the Tak Special Economic Zone using the open-ended and open-ended questionnaires. Use descriptive statistics for frequency, percentage, mean, and standard deviation. The research found that most of the tourists were male. Age between 30-39 years old. Personal Business and income between 20,001 - 30,000 Baht per month. Decision making factors to travel in Tak special economic zone. Sorting rankings from descending order is the physical appearance, product price, promotion, marketing process, personnel and distribution channels. The appropriate way to manage tourism in the Special Economic Zone should be to develop all the factors simultaneously.

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